Network 10’s new news program which replaced The Project smashed by the competition
Network 10’s new hope in the news space, 10 News+, has launched with woeful audience numbers.
Entertainment
Don't miss out on the headlines from Entertainment. Followed categories will be added to My News.
Network 10’s new hope in the news space, 10 News+, has launched with woeful audience numbers.
The new show, which replaced The Project after 16 years and anchored by former Seven Network reporters Amelia Brace and Denham Hitchcock was watched by an average metropolitan audience of just 191,000 people according to overnight ratings released by OzTAM.
9 News, in the same timeslot was watched by an average of 961,000 and Seven News 905,000.
The overnight reports from OzTAM do not include viewers who watched on streaming apps (Broadcast Video On Demand).
On YouTube, clips from last night’s episode averaged about 7500 viewers.
Later figures in the Virtual Oz report which look at the national audience, including regional viewers, and report the BVOD viewership show 291,000 people watched 10 News+ nationally and an additional 19,000 people watched via a streaming platform.
The 10 News+ launch pales in comparison to even the show it replaced. A week on week comparison shows last Monday’s episode of The Project was watched by an average of 262,000 people, a full 71,000 people more than tuned in last night.
10 News+ was also beaten by the network’s own 5pm bulletin, which had an average audience of 274,000 in the capital cities.
In a statement, a spokeswoman for 10 said the network was committed to the new format.
“10 is taking a long-term, multi-platform view of audience development. Building a loyal news audience takes time, and we are prepared for gradual growth as audiences discover and connect with our unique approach to news delivery across many platforms,” the spokeswoman said.
“10 is fully committed to 10 News+. This is a marathon, not a sprint. We are investing in building a sustainable, quality multi-platform news service that will grow and evolve with our audience’s needs over time.”
A spokeswoman also noted that 10 News+ numbers were 18% up on the network’s timeslot average.
The first episode of 10 News+ included a 20-minute investigation from Hitchcock into Australian woman Debbie Voulgaris serving 15 years in a Taiwan prison for drug smuggling, and a live interview with Prime Minister Anthony Albanese.
Reactions online were mixed with some praising Hitchcock’s investigation while others described the program as “Temu” A Current Affair.
Do you have a story for The Daily Telegraph? Message 0481 056 618 or email tips@dailytelegraph.com.au
More Coverage
Originally published as Network 10’s new news program which replaced The Project smashed by the competition
Major news for Aussie music legend
An Aussie music icon has welcomed his first grandchild, following a brutal battle with cancer.
Big blow to 10 as Project replacement bombs
The replacement had been labelled a massive gamble for the network, and so far, the chips are down.
‘Catastrophic’: Truth behind Pixar bomb
Pixar employees have revealed the shocking behind the scenes battle that resulted in the company’s disastrous $200m bomb.
The Bear and Squid Game: Best of this week’s TV and streaming
With the return of two of the most acclaimed shows of recent years in The Bear and Squid Game, and a fun, fab kids’ show from Andy Lee, it’s a big week of viewing.
Keith Urban hangs up on Aussie radio hosts
Keith Urban has hung up on an Adelaide radio duo after they asked him a sex question about his wife Nicole Kidman.
Baywatch star sheds bombshell look
She shot to fame in the 90s as a Playboy cover star and Baywatch pin-up, but this actress looks very different while spotted on a rare outing.