What’s that smell? It’s your hotel

Words: Penny Hunter Producer: Louise Starkey

The strategy is called scent marketing.

It's common in hotels worldwide — a rose and cedar concoction by perfumer Olivia Giacobetti pervades the entrance and corridors of Paris' latest It-accommodation, Madame Reve.

The marble-clad reception of Crown Towers Sydney is heady with a blend of lemon, lavender, oakmoss, tonka bean and sandalwood.

There's something in the air at The Langham hotels, too; specifically notes of ginger flower, green grass, rose, lily of the valley and jasmine.

Many of these properties have sprays, candles and diffusers for sale in their boutiques, so your home can at least smell like a five-star establishment even if you can't get butler service.

Alternatively, for consumers keen to re-live a hotel stay, an American manufacturer makes scents "inspired" by bouquets of Westin, Edition, Marriott and W properties, among others.

Want to know more? Swipe up. Learn more

NewsBite

What’s that smell? It’s your hotel

The strategy is called scent marketing.

Hotels are increasingly sniffing out opportunities to harness the power of scent, using fragrances to not only ensure their lobbies and reception areas smell nice but to imprint their brand on the memories of their guests.