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Words: Fiona McCarthyProducer: Louise Starkey
The new industry Kylie Minogue is dominating
When Australia's premier pop princess, Kylie Minogue, quietly launched her eponymous wine brand on a whim in 2020, mere weeks into the first global lockdown, she never imagined it would be as instantly chart-topping as one of her many hit singles.
Fast-forward to mid-2022 and five million bottles sold worldwide, the singer's Prosecco Rose, launched last April, is already the top-selling branded prosecco rose in the UK.
Her Yarra Valley pinot noir, produced by De Bortoli, snagged a gold medal at The Drinks Business magazine's prestigious Global Pinot Noir Masters for a second year running.
Video: Facebook | Kylie Minogue Wines
The fact that it has been so successful, so fast, is kind of abstract to me. It’s incredible. It wasn’t a given that people would be willing to give the wines a try, but they have, and it has opened up different avenues for me away from the ‘normal job’.
Kylie Minogue
Australian singer
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Video: Facebook | Kylie Minogue Wines
Minogue's wines have quickly garnered fans from Belgium to Byron Bay. The collection now includes three pale-hued Provencal roses, a French sauvignon blanc and merlot, and a Spanish organic cava.
Video: Facebook | Kylie Minogue Wines
Minogue works as creative directoron the collection in joint venture with Sydney-born, London-based wine industry veteran Paul Schaafsma, founder of Benchmark Drinks.
Video: Facebook | Kylie Minogue Wines
The singer is intricately involved in every step of curating and creating the collection, from deciding on the style, colour and packaging of each wine and liaising closely with Schaafsma and the winemakers on the final blend that will be bottled.
Video: Facebook | Kylie Minogue Wines
Minogue is no stranger to new business ventures and collaborations beyond music, having previously offered perfume, lingerie and bedding.
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Original URL: https://www.theaustralian.com.au/web-stories/free/the-australian/the-new-industry-kylie-minogue-is-dominating