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Netflix's ad-supported plan to launch in November
Netflix will charge $6.99 a month for a new ad-backed streaming tier debuting next month, the streaming service has announced, releasing the plan just one month before Disney+'s ad-supported plan, and for a dollar less.
The new Basic with Ads plan will be available across 12 countries.
Australia
Canada
Brazil
France
WHAT & WHERE
Germany
Italy
Japan
Korea
Mexico
Spain
United Kingdom
United States
The launch, six months after Netflix said it would enter the ad business, is an indication of the company's desperate need to acquire new customers and improve average revenue per user.
 Netflix ended June with about 220.7 million subscribers after haemorrhaging nearly one million in the previous quarter.
Meanwhile, Disney plans to raise the price of its basic plan from US$7.99 to $10.99, and those who don’t wish to pay more will start seeing ads. The plans will start in the US in December and are expected to roll over to other counties in the months following.
At launch, Netflix ads will be 15 or 30 seconds in length and will play before and during shows and movies.
WORDS:  Ellie DudleyPRODUCER: Bianca Mastroianni
																															

Original URL: https://www.theaustralian.com.au/web-stories/free/the-australian/netflixs-ad-supported-plan-to-launch-in-november