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How to (actually) make money on TikTok
Weird and wonderful content has made many a successful Aussie TikTok creator. Creative clips are executed in order to cultivate a niche, build their following and, most importantly, make bank.
Video: TikTok | tatendaluna
In the business of TikTok, saturated with 7.38 million Australian users over the age of 18, standing out isn’t as simple as posting something hilarious. So, how can you turn your shtick into a profitable enterprise?
Three Aussie creators share their tips.
Niche: High octane cooking clips that hero Chinese delicacies
Vincent Yeow Lim @dimsimlim
Followers: 1.3 million
Joined TikTok: Mid 2020, sharing a KFC chicken rice video that received 23.9 million views.
Video: TikTok | @dimsimlim
"By driving traffic to my restaurant, brand sponsorships and YouTube Adsense."
Upwards of 5 figures per post.
How were you able to monetise your content?
How much money do you earn for a post?
Niche: Fashion and beauty content that hits the zeitgeist
Tatenda Elizabeth @tatendaluna
Followers: 1.1 million
Joined TikTok: at the end of 2020, with an e-girl hair dye transformation clip.
Video: TikTok | @tatendaluna
"Getting picked up by an agency that pitched me to brands and negotiated my rates."
Between $1,000 to $5,000.
How were you able to monetise your content?
How much money do you earn for a post?
Niche: Comedy skits that will leave you chortling with laughter
Ella Watkins @ella.whatkins
Followers: 2.5 million
Joined TikTok: in 2019, and properly again in May 2021.
Video: TikTok | @ella.whatkins
"Brands partnerships and signing with a management agency."
Management handles rates.
How were you able to monetise your content?
How much money do you earn for a post?
Ella Watkins
I think my audience can feel the enjoyment and love I get out of it when they watch my videos, and I hope it’s contagious. I think that feeling of excitement is what draws people in.
TikTok creator
Video: TikTok | @ella.whatkins
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WORDS: Amy CampbellPRODUCER: Bianca Farmakis

Original URL: https://www.theaustralian.com.au/web-stories/free/the-australian/how-to-actually-make-money-on-tiktok