A luxe snow-filled stay at Range Rover House
Lifestyle brands are adding hospitality experiences for their top clients. Range Rover joined the party this year with a plush alpine retreat in the Snowy Mountains.
A ski trip invariably means being outclassed on the slopes by a nimble five-year-old, contending with strange muscle aches from your exertions, and toasting the day at spirited apres-ski gatherings. This past August, on a four-day visit to the alpine village of Thredbo, I experienced a luxed-up version of the standard snow-filled foray. As a guest of Range Rover House, an invite-only pop-up, we enjoyed chef prepared meals, cold-therapy wellness sessions and coaching from snowboarder and Olympic medallist Tess Coady.
Range Rover, which hosted a harbourside retreat in Sydney last year, hightailed it to the Snowy Mountains in New South Wales with a fleet of its most exclusive vehicles. Situated moments from the ski fields, and with Kosciuszko National Park the scenic backdrop, its high-country lodge was decorated in modern chalet style, with jute rugs, cosy fabrics and a toasty fireplace.
Activities included snow-buggy excursions, guided ski runs and test drives of the Range Rover SV, SV Serenity and SV Intrepid along snow-lined roads. Back at the lodge, adventure gave way to wellness with sessions on breathwork, saunas, sound-baths, and cold plunges in a nearby stream. To bookend each day, we were treated to exceptional meals, including a dinner where loaves of mountain bread with miso butter were baked over a fire pit, wood-fired oysters were smoked on a bed of pine needles and whole pineapples were roasted in a blanket of salt.
In a design lounge, guests also had the opportunity to configure the colour and trim choices available in some of its latest models. Among its wide-ranging array of options are sustainable leather-free interiors. Personalising your own ride, like customising your own travel experiences, is true luxury.
To join the conversation, please log in. Don't have an account? Register
Join the conversation, you are commenting as Logout