It's a few minutes past Midnights

Her album launches are akin to the moon landing for fans and we're about hear 'lift off'.

Taylor Swift's album launches are akin to the moon landing for her fans and we're about hear 'lift off'.

It's a minute to Midnights.

Taylor Swift is set to drop her new album imminently and the Swifties are barely holding it together.

are the swifties ok pic.twitter.com/V1dfXXGSnL

— Marlow Stern (@MarlowNYC) October 19, 2022

READ MORE: The best (bonkers) Taylor Swift Midnights theories

Tomorrow you'll have 13 therapists 😂 #TSmidnighTS https://t.co/IOwIt1Onrl

— Taylor Nation (@taylornation13) October 20, 2022

No one launches quite like Swift, not even NASA.

The strategy, the secrets that "leak", the anticipation for fans and those who are just Tay curious reaches its zenith right about now, with less than 24-hours til the new beats drop.

Swift posted the roll out plan for Midnights on main this week.

Here's what we know (or think we know)

The Grammy-award winner has been busy.

Over the last two years, she released her own versions of 2008's Fearless and 2012's Red in an effort to reclaim her music from her former manager Scooter Braun who purchased her master recordings from her former label, Big Machine Records, in 2019.

In her acceptance speech at the VMAs recently, where she won Video of the Year for her 10-minute All Too Well do over, Swift said winning the award was “an indication we did something right.”

Midnights will be her 10th studio album and her first "new" music since evermore and Folklore in 2020.

Be sure to keep refreshing Spotify at about 3pm AEDST Friday as she's teamed up with the streaming service to drop the 13 tracks.

Clearly Swift and Spotify have made up and move through the issues she had back in 2014. After the release of 1989 she temporarily removed her catalogue as an act of protest against the service's ad-funded 'free' tier as it wasn't in the interests of artists.

However, now we're here and she's been teasing lyrics from Midnights on Spotify's channels for a few days now. 

I should not be left to my own devices. #TSMidnighTS

— Spotify (@Spotify) October 17, 2022

She's also revealed her artistic process.

🎥 NEW message from Taylor Swift on @Spotify where she will tell us five things that helped inspire the album.

“The first thing that kept me up at night to help inspire the #TSmidnighTS album is self-loathing.” pic.twitter.com/JWoo2VDYUt

— Taylor Swift Updates (@SwiftNYC) October 17, 2022

I swear when I learn how to flip "eating my feelings" into a capitalist pursuit like hers it's over.

But until then, let's just enjoy this moment as we wait for the Taylor next era to arrive.