Port Adelaide set to replace GFG Alliance on back of club guernsey but may keep them as a partner

Port Adelaide will not wear the logo of troubled group GFG Alliance on the back of its guernsey after a big international brand stepped up to take its place.

Port Adelaide will wear fresh guernseys in its season-opening clash against Collingwood after finding a sponsor to replace GFG Alliance.

Fast-food outlet KFC has stepped up its financial commitment to the Power as a co-major partner and its logo will take the spot of the troubled group’s on the back of the jumper.

Port spoke with guernsey manufacturer Macron about removing GFG’s emblem from its apparel once the organisation went into administration last month.

The Power is working through what its partnership with GFG looks and the complex situation.

GFG is understood to have still not met some sponsorship payments to the club.

The GFG logo will be replaced. Picture: Getty Images

KFC has partnered with Port since 2021.

Its logo has been on the club’s playing and training shorts, and the company has a quarter-time “activation” at Power home games at Adelaide Oval.

Asked last month if the club would scrap its relationship with GFG and Sanjeev Gupta, Koch said: “Let’s see how it all pans out. I would say it would be unlikely (to continue) ...but there’s a bit of a legal process to go through and I don’t think we’ll know anytime soon.”

GFG has been one of Port Adelaide’s major partners since 2019.

MORE TO COME.