Queensland premier Anna Bligh has delivered a rousing performance at Labor's campaign launch

ANNA Bligh has galvanised Labor's true believers in Queensland with a rousing performance at the party's state election campaign launch.

Labor campaign launch

ANNA Bligh has galvanised Labor's true believers in Queensland with a rousing performance at the party's state election campaign launch that raised the roof of the Brisbane Convention Centre and belied its precarious position in the polls.

Buoyed by a weekend opinion poll showing that Liberal National Party leader Campbell Newman had fallen behind in the must-win seat of Ashgrove, his vehicle to become Premier from outside parliament on Saturday week, Ms Bligh declared that the "battlelines" of the election had been redrawn and the LNP must say what it would do if Mr Newman lost to Labor's Kate Jones.

All eyes were on Ms Jones in the audience as she swapped jokes with former Premier Peter Beattie and was praised for her tenacity by the Premier and Julia Gillard, who flew in for the launch.

Kevin Rudd sat quietly in the third row but participated in the standing ovation for Ms Gillard when she walked on stage to introduce Mr Bligh, who eschewed the autocue to speak off the cuff.

To date, the published opinion polls have uniformly had the LNP on track for a crushing victory even as Mr Newman struggles in Ashgrove but Ms Bligh oozed confidence and energy as she ridiculed her LNP opponent's bid to defuse the row over his family business interests by vowing to give them up if he becomes premier.

"He just does not get it," she declared to cheers from the 500-strong crowd. "It is not about what he says he will do with his companies' future, it's about what he has already done," she said.

Ms Gillard said: "The choice is clear and the fight is on."

Ms Bligh promised to extend a proposed education trust into which half the state's take of LNG royalties would be invested to finance scholarships for students to study for a semester in an Asia-Pacific country, and to clamp down on political donations by mandating that any contribution of more than $1000 be declared to the Electoral Commission within 48 hours.

The number of doctors, nurses and health professionals in the state health system would be increased by 3000 over the next three years.

Vehicle registration fees would be frozen for the next term of a re-elected Labor government, and the 25 per cent payroll tax rebate introduced as a temporary measure in response to the global financial crisis would become permanent.

A new law would be introduced to make ram-raiding a specific criminal offence, punishable by up to 10 years' jail.

Ms Bligh warned that Queensland would "slide back 20 years in the blink of an eye" under an LNP government.