Meet China's elderly influencers cashing in on the internet

The Covid-19 pandemic has pushed the elderly deeper online, hunting for shopping and entertainment

Exquisitely garbed in a traditional cheongsam dress, 76-year-old Sang Xiuzhu is one of an unlikely vanguard of elderly influencers storming Chinese social media with videos of glamour in the golden years.

"They are richer and highly educated," said Bian Changyong, chief executive of the Beijing Dama Technology Company, which helps run the elderly influencers' social media.