The Australian remains ranked as the No 1 national newspaper
Industry figures show The Australian’s weekday audience is still the country’s most read national newspaper.
The Australian’s audience has hit a new record high of 3.8 million readers across its print and digital readers each month, consolidating the masthead as one of the most trusted news sources in the nation.
Significantly, latest industry figures show The Australian’s weekday audience means it continues to be Australia’s most-read national newspaper with 424,000 readers each day — which is 41 per cent higher than its nearest competitor The Australian Financial Review.
The Australian lifted its total audience by 4.3 per cent in the year to November, according to the latest EMMA figures that track newspaper readership.
The Australian’s total audience across digital and print surged 12.6 per cent over the past three months and 11.2 per cent over the past month.
At 475,000 readers, The Weekend Australian reaches more than four times as many people nationally than The Weekend AFR.
The Australian’s weekend business readership alone of 250,000 reaches more than double the Weekend AFR’s 101,000 readers.
The EMMA figures, which are the accepted measure of newspaper readership across print and digital platforms among advertisers, also showed strong readership growth across The Australian’s sections following investments in the masthead.
The Australian’s Thursday commercial property section delivered growth of 11.1 per cent over the past three months to 140,000 readers, easily outpacing the AFR’s property section of 112,000.
Other sections were up across The Australian in the past quarter including Friday’s aviation (2.3 per cent), inquirer (3.4 per cent), Monday’s media (5.2 per cent), sport (3 per cent) and Tuesday’s wealth (5.7 per cent).
Business remains one of the most-read sections of The Australian paper, with 188,000 daily readers and a fast-growing digital audience.
The monthly magazines The Deal and Wish have grown their audiences 10.8 per cent and 6.7 per cent respectively in the past three months.
Interest in the news in the past month has spiked with a series of national and global stories including the bushfires and the coronavirus in news, Donald Trump’s impeachment and trade wars in world and business, and the Australian Open Tennis in sport.
Meanwhile, News Corp (publisher of The Australian) has announced record digital subscriber numbers for Dow Jones and The Wall Street Journal.
Dow Jones set a new record of 3.5 million subscriptions and The Wall Street Journal crossed the two million digital subscriptions for the first time.
Dow Jones also surpassed The New York Times in revenue growth in the final quarter of calendar year 2019, while continuing to increase its profit contribution.
Dow Jones is publisher of The Wall Street Journal and Barron’s Group, and its Professional Information Business includes Risk & Compliance, Newswires and Factiva.
Bosses demand CFMEU clause ban
Employers say the CFMEU administrator’s ‘business as usual’ approach to bargaining will not address the union’s ‘disgraceful’ illegal tactics.
Call to defund ‘cohesion’ group
One of Australia’s most influential Muslim community groups, the Lebanese Muslim Association, was one of many organisations listed to hold a rally for Palestine and Lebanon alongside extremist organisation Hizb ut-Tahrir.