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Queensland Premier ditches 'smart state' slogan

QUEENSLAND has surrendered being the "smart state" after Premier Campbell Newman junked the slogan of his Labor predecessor

Jamie WalkerJamie Walker
less than 2 min read
12:00AMJuly 23, 2012.
Updated 8:08AMJuly 23, 2012
TheAustralian

QUEENSLAND has surrendered bragging rights to being the "smart state" after Premier Campbell Newman junked the slogan of his Labor predecessor, Peter Beattie.

Mr Newman's move to "retire" the brand comes only days after his LNP government moved away from the Beattie "burger" corporate logo.

Mr Newman said trademarks for "Queensland the Smart State and "the Smart State" had expired this month, and renewing them would have cost $217,088 over the next 12 months.

"This would have been an unwarranted cost to renew the trademarks which were not used," he insisted.

The slogan will no longer appear on car number plates after the last 20,000 in stock run out.

Jamie Walker
Jamie WalkerAssociate Editor

Jamie Walker is a senior staff writer, based in Brisbane, who covers national affairs, politics, technology and special interest issues. He is a former Europe correspondent (1999-2001) and Middle East correspondent (2015-16) for The Australian, and earlier in his career wrote for The South China Morning Post, Hong Kong. He has held a range of other senior positions on the paper including Victoria Editor and ran domestic bureaux in Brisbane, Perth and Adelaide; he is also a former assistant editor of The Courier-Mail. He has won numerous journalism awards in Australia and overseas, and is the author of a biography of the late former Queensland premier, Wayne Goss. In addition to contributing regularly for the news and Inquirer sections, he is a staff writer for The Weekend Australian Magazine.

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Original URL: https://www.theaustralian.com.au/nation/politics/queensland-premier-ditches-smart-state-slogan/news-story/032fad41bbb7f3bcf8776dab94ffa727