If you are old enough to remember a budget surplus then you will remember countless interviews with Kevin Rudd outside church. Before and after his election the Labor leader was ever willing to advertise his claimed conservatism by giving Sunday press conferences with spires as a backdrop.
It was smart politics and from what we know of Rudd it was an authentic depiction of his faith, even if it was used to create an entirely fictitious impression of his general political/economic disposition. Most successful politicians draw a character dividend of inferred stability and conservatism by associating themselves with mainstream religion. This is why Scott Morrison’s appearance at his Pentecostal church on the weekend was fascinating. I don’t know his media minders or their religious affiliations but I can guarantee they would have been reluctant and wary about letting cameras in on this event. This “happy clapping” version of Christianity is a growing part of the nation’s religious make-up but it is not the norm.
Morrison’s minders would have worried that pictures of the Prime Minister singing with his arms in the air praising Jesus and eyes closed in devotion would make voters uncomfortable. But they had no choice.
There was an election campaign running over Easter, he leads the nation and goes to church — the minders had to allow cameras in and share this experience with voters. After all, the alternative prime minister, Bill Shorten, was going to be at a more mainstream church and wouldn’t be shunning attention.
Morrison has worn some online abuse and mocking for his overt show of faith. But you get the sense most Australians respect his choice and his authenticity. He didn’t appear contrived or uncomfortable.
Aside from competence and authority, authenticity is the critical ingredient for politicians. And like the others, you can’t fake it. Morrison comes across as a daggy dad because he is one; and he is comfortable enough in his happy-clapper skin to allow the world to see it. Voters are likely to respect him for that.
Yesterday he likened our multicultural society to being greater than the sum of all its parts in the same way that his homemade curries weave culinary magic from a variety of ingredients. He seems relaxed on the campaign trail and the country is getting to know him.
Shorten is a canny campaigner. As I have pointed out before he never misses the right political point in his media appearances. He dodges difficult questions and pivots to his attack points masterfully. But he is having a bad campaign so far, caught out on factual errors, refusing to answer questions and lashing out at the media. He will need to turn it around and get onto the front foot.
Morrison and his team still need to do much more to highlight Labor’s weaknesses and convince voters they have learned from the dysfunction of the past. The electoral degree of difficulty is astronomical. But there is an early sense that he is winning people over as an authentic figure who seems at ease with voters and all the carry-on of campaigning.