The luxury fashion deals you can’t afford to miss this Black Friday weekend
From Hugo Boss to Harrolds, we’ve hand-picked the sales and special offers you need to know about.
It took a few years to catch on. But like many cultural customs that originated in America, the shopping phenomenon that is Black Friday has well and truly taken off Down Under. Taking place on November 27 — as per the American tradition, Black Friday always falls on the day after Thanksgiving — the event marks the official beginning of the Christmas shopping season. But this year, it’s about more than scoring a great deal for the sake of scoring a great deal. As shoppers, the sales are a great way to support retailers who’ve just weathered one of the toughest periods in history. Thankfully, it appears we’re in the mood to spend — analysts at Commonwealth Bank are predicting this will be the biggest Black Friday in Australian history.
But yes, the discounts that fashion retailers offer as part of the event — which now stretches across an entire weekend and culminates with Cyber Monday — are hard to beat. If you’re a savvy shopper, you’re doing yourself a disservice by not getting involved.
With markdowns being offered by Australian and international designers, and even a few luxury labels (if you know where to look), it’s the perfect time to hit the ‘purchase’ button on that piece you’ve been eyeing off forever. Or maybe you’re looking to treat someone special who’s got great personal style. Whatever you’re in the market for, our edit of the best fashion brands to shop this Black Friday is sure to have you covered.
Australian brands:
Viktoria & Woods
Loved by fashion influencers and tastemakers worldwide, Aussie brand Viktoria & Woods is offering up to 25 per cent off selected styles until November 30th.
Shop here: viktoriaandwoods.com.au
Bassike
Nothing says resort-ready like a new linen shirt (or dress) from breezy men’s and womenswear label Bassike, which is offering up to 30 per cent off select styles and free shipping on orders above $100.
Shop here: bassike.com
David Jones
Australia’s premier department store, David Jones is discounting its men’s, women’s and kids’ fashion, shoes and accessories by up to 50 per cent both online and in-store.
Shop here: davidjones.com
Hardy Brothers
One of our favourite destinations for fine jewellery, Hardy Brothers, is celebrating Black Friday with reductions across the board in their major collections. There’s never been a better time to invest in the perfect piece.
Shop here: hardybrothers.com.au
Manning Cartell
Ethically made in Australia, Manning Cartell’s easygoing brand of luxury is the stuff we aspire to. Starting from today, the brand is offering up to 30 per cent off selected styles for a limited time, so don’t sit on it for too long.
Shop here: manningcartell.com.au
Vacay Swimwear
If you’re going for a Mykonos in Maroubra vibe this summer, be sure to hit up men’s swimwear brand Vacay, which is offering up to 40 per cent off site wide.
Shop here: vacayswimwear.com.au
SIR the Label
You’ll want to get a wriggle-on if you were planning on adding some new SIR to your wardrobe this cyber weekend. The brand’s flash sale, which includes 20 per cent off full price items plus another 20 per cent off sale items, ends on the morning of Black Friday (November 27) at 8am.
Shop here: sirthelabel.com
Harrolds
The luxury department store is home to some of our favourite international and Australian labels — think Tom Ford, Balenciaga, Saint Laurent and Song for the Mute. It’s also offering up to 50 per cent off seasonal styles for a limited time only, making it one of the best places to pocket a luxury deal.
Shop here: harrolds.com.au
International labels:
Hugo Boss
Consider this your excuse to net a new suit. Boss is offering up to 30 per cent off select styles until Monday November 30.
Shop here: hugoboss.com
Bally
The Swiss luxury brand is discounting seasonal essentials and classic favourites — like it’s handsome ‘Edgar’ loafers for men and elegant ‘Venni’ handbags for women — up to 50 per cent.
Shop here: bally.com
Longines
Need a new watch? Of course you do. The Swiss watchmaker is offering up to 40 per cent off select watches (online only) beginning on Black Friday.
Shop here: longines.com/en-au/
Multi-brand e-tailers:
Net-A-Porter
From The Row to Loewe to Gucci, Net-A-Porter stocks the world’s hottest luxury brands. Naturally, its sales are not to be missed, and Black Friday is no exception. The online retailer is offering up to 50 per cent off selected pieces, plus an extra 15 per cent off already marked down items.
Shop here: net-a-porter.com/en-au
The Outnet
It’s one of our favourite places to find a designer bargain on a regular day. Come Cyber Weekend, The Outnet is bursting with luxury steals. This year, the site has up to 70 per cent off select items, with an extra 25 per cent off (almost) everything else.
Shop here: theoutnet.com/en-au
MyTheresa
Another one of our favourite platforms to shop from online, MyTheresa boasts a solid stable of the world’s most sought-after luxury brands for men, women and even (well dressed) kids. For 24 hours only (starting now!) it’s offering up to 50 per cent off select pieces, including some pretty stylish swim trunks from Sydney-based brand Commas.
Shop here: mytheresa.com
Farfetch
It stocks some of the best designer exclusives, so it goes without saying that Farfetch — which is offering up to 50 per cent off an expansive range of pieces — is one of the stores we’ll be perusing, virtually of course, this weekend.
Shop here: farfetch.com/au