Rosamund Pike joins trippy psychedelic meditation app Lumenate
After winning a Golden Globe, the actor has pivoted into a new business venture: creative director of new “immersive journey of self-discovery”.
Are you ready to get into an altered state with Rosamund Pike?
The star of Gone Girl and I Care A Lot — a dark, dark comedy streaming now on Amazon Prime Video, for which Pike just won Best Actress at the Golden Globes — has just announced herself as creative director of Lumenate, a “new psychedelic-inspired meditation app”. If you’ve ever wanted Pride and Prejudice’s Jane Bennett to guide you into a trippy, altered state through “stroboscopic light sequences”, well, now is your chance.
Lumenate is a meditation app unlike any you might have seen before. Unlike its popular peers, such as Headspace or Calm, Lumenate is less about dreamy, soothing audio guides and more about getting “wild” in a dark room, Pike suggests. Or, as Forbes recently put it, it’s the app for anyone who wants to have “a psychedelic trip without taking any drugs”.
The app is based on something called “stroboscopic light sequences”, and uses the flashing light from your camera to help “neurologically guide you into an altered state of consciousness,” Pike wrote on Instagram. Developed from two years of research into how these types of light sequences can impact your brain, Lumenate’s goal is to help usher in a greater level of self-awareness and unlocking states of consciousness previously unavailable to the user. Since launching this week, the app has been downloaded some 5000 times.
“All you need is ten minutes to yourself in a darkened room and the camera light on your phone … I promise,” Pike wrote on Instagram. “It’s that wild, and that easy. Since I started using the app during its initial testing phase I have experienced deep inner awareness through the totally incredible kaleidoscope of colours created by my subconsciousness.”
Deep inner awareness? Flashing lights? Kaleidoscope of colours created by the subconscious? This isn’t your average meditation app.
Pike’s involvement in Lumenate follows in a long line of celebrity collaborators on wellness ventures. Dakota Johnson was recently announced as creative director of Maud, a sexual health company based out of the US devoted to creating sustainably-made vibrators, condoms and lubricant. Lily Allen already recently turned her hand to designing a vibrator, the best-selling Womaniser. Jennifer Aniston is the new creative director for Vital Proteins, a collagen powder business that is part of the booming business of ingestible beauty.
Aniston is involved in several aspects of Vital Protein’s business, including product development. It’s unclear if Pike is going to have a hand in the trippy design of Lumenate’s app, or what her new role as creative director entails. But this much is clear, her Instagram followers — both celebrity friends and fan alike — are intrigued.
Dan Stevens, star of Downton Abbey, responded to her post with a mindblown emoji. Fans who tried the app told Pike that it was a “Mystery trip” and “beautiful experience”. Another fan wrote that they were “astounded … It was the most bonkers but incredible experience seeing intense colours and geometric patterns roaming around outer space”.
“For me, this app is revolutionary,” Pike responded to one fan. She told another commenter that, coming down from the high of her Golden Globes win and homeschooling her two sons in Prague, Lumenate was like a “total, magical brain reset”. To Dawn O’Porter, who commented that she was downloading the app, Pike wrote: “This is now my go-to way to escape reality for a few minutes, reset, and go somewhere I usually only get to experience in dreams and then forget about … Let me know …”