Would you buy an $8000 smartwatch?

Swiss luxury watchmaker Hublot has revealed its first full production smartwatch, but it doesn’t come cheap.

Hublot's Big Bang e smartwatch. Source: Supplied.

Swiss luxury watchmaker Hublot has showed off the 'Big Bang e', its first full production smartwatch, and one of the biggest things about it is the price tag.

The Big Bang e, which runs Google's Wear OS, will set its wearers back $US5,200 ($7500) for the titanium model, and $US5,800 ($8330) for the black ceramic variant.

Both watches boast a 42mm OLED high-definition touchscreen covered with sapphire crystal, as well as Snapdragon Wear 3100 processor, 1GB of RAM, 8GB of storage and a 300mAH battery which should last about a day.

The watches are water-resistant to 30 metres, but don't feature heart rate monitors, GPS or NFC. They can do things other smartwatches can however, including send text messages, make phone calls and play music.

The devices also feature a rotatory crown with a physical pusher to control electronic functions, as well as rubber straps with Hublot's patented 'one click' system, meaning the straps can be swapped out in seconds.

"Apart from the “Time Only” analog function, the Big Bang e features exclusive interpretations of traditional watch complications, such as a Perpetual Calendar with an immaculately precise moon phase or a second GMT time zone, which presents the earth in a very realistic way," a Hublot spokesman said in a statement.

"These functionalities have been revisited and enhanced to take advantage of the possibilities offered by the digital world."

It isn't Hublot's first ever smartwatch – that title goes to the limited edition Big Bang Referee, which was released to coincide with the FIFA Football World Cup in Russia. That watch was used by referees on the pitch and was also available for fans to purchase.

At around $A8000 the watches are still cheaper than Apple's 18-karat solid gold smartwatches, which retailed for about $20000 before production was discontinued in 2016. They cost about the same as Hublot’s non-smart ‘Big Bang’ watches.

Recent figures from Strategy Analytics found the smartwatch market grew by 20 per cent in the last year, with 13.7 million sold in the first few months of 2020, up from 11.4 million a year earlier. The report found many customers were “using smartwatches to monitor their health and fitness during virus lockdown.”

Apple's smartwatch market share is estimated to be at around 55 per cent.

Hublot has opened preorders at its website, but is yet to announce a release date and confirm Australian availability for the new watches.