Google rides ad recovery to record revenue
The tech giant’s results are up nearly 22 per cent on last year.
Google rode a surge in online holiday spending to record revenue in the fourth quarter, even though it disclosed for the first time continued losses in its closely watched cloud division.
The internet titan’s earnings, released Tuesday afternoon, reflected a continuing recovery in global ad spending that took a hit in early 2020 when people paused travel plans and other purchases in response to the coronavirus pandemic.
Google parent Alphabet Inc. posted a record $US56.9 billion revenue, up from $US43.2 billion a year ago. The company’s advertising units pulled in $46.2 billion, up nearly 22 per cent from a year earlier. Analysts had forecast $US52.7 billion in revenue, including $US42.3 billion from advertising, according to FactSet.
Alphabet’s profit also rose, to $US15.7 billion, from $US9.3 billion a year ago. Analysts had expected $US11.9 billion.
Google also revealed details about the costs of its cloud division for the first time. While that unit brought in $US3.8 billion in revenue, overall it lost $US1.2 billion in the fourth quarter. This announcement will enable investors to better compare the results of Google’s cloud business with those of Amazon.com and Microsoft.
Meanwhile on Tuesday, Amazon named its cloud computer guru chief executive officer of its entire business.
Analysts had expected Google’s cloud business to bring in $US3.83 billion in revenue, according to FactSet, compared with $US2.61 billion a year ago.
Google has managed to sign up big-name clients for its cloud business. On Monday, Ford Motor said it had decided to use Google for cloud services to help develop in-car features and manage the reams of data streaming from its vehicles.
Shares of Alphabet have gained about 17 per cent over the past three months, compared with a roughly 22 per cent gain in the Nasdaq Composite Index.
Still, Google is facing growing challenges. A set of antitrust lawsuits allege various abuses of its power over online commerce and digital information. They say Google muscles out competitors and sells out the users it claims to protect.
A small number of employees of Google have also formed a union. They have said their efforts reflect a need for employees to be able to speak out about the company without facing career repercussions.
On Monday, the Labor Department said Google had agreed to pay more than $US3.8 million to resolve a case of hiring and pay discrimination at several locations in California and Washington state.
The Wall Street Journal
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