Animoca Brands’ subsidiary GAMEE launches ‘Moon Cards’, powered by memecoins

Animoca Brands’ subsidiary GAMEE has launched a web3-based trading card game, Moon Cards, powered by memecoins.

It’s pretty, erm, ruff out there for dog coins right now, but Moon Cards looks like a way to test the memecoin market in a fun, risk-free way. Pic via Getty Images.

• New web3 trading card game Moon Cards launches on Telegram, integrating memecoins

• The game offers interactive gameplay, allowing players to collect, merge and battle using cards tied to real-world memecoins

• 150 cards available on launch featuring memecoins from Solana, TON and Ethereum networks

Special Report: Animoca Brands subsidiary GAMEE has married cryptocurrency and trading card games (TCG) with the launch of Moon Cards, linking the strength of in-game cards with memecoin price action.

GAMEE says the new game allows players to explore memecoin market trends, test their instincts, and make strategic decisions based on memecoin price movements without needing to buy the coins directly themselves.

Moon Cards has launched on Telegram, with the roll-out to take its full shape over four stages:

1. Moonrise (Collect and Merge) – The currently launched early-access phase in which players open card packs, collect Moon Cards and merge cards of their choosing into random new cards.
2. Meme Wars (AI Battles) – Will introduce player versus environment (PvE) competition against AI-controlled meme bosses in progressively challenging arena encounters.
3. Degen Showdown (Players versus Player Tournaments) – Will add high-stakes multiplayer tournaments in which memecoin trends influence the outcome of matches, testing players’ market prediction skills.
4. Lunar Marketplace – Will enable players to buy, sell and trade game cards at the in-game Lunar Marketplace as non-fungible tokens (NFTs), creating an open economy for collectors and competitive players alike.

The new trading card game offers crypto traders a new way to engage with memecoins from multiple networks, without having to purchase individual coins. Pic: Animoca Brands

‘The most dynamic Web3 trading card game to date’

“Moon Cards is an interactive, strategy game where real-world market moves shape every decision," said Martin Zakovec, CEO of GAMEE.

"Players must integrate with and understand the dynamics of different memecoin communities to choose when to hold, when to merge, and when to make their next move. It's the most dynamic Web3 trading card game to date."

The game is currently available on Telegram by invite only. 230,000 existing pre-sale participants have received exclusive referral codes to grant new players access to the game.

At launch, 150 cards will be available for players to collect, originating from popular memecoin platforms like Solana, Telegram Open Network (TON) and Ethereum.

Trading card games are a wildly popular market with a steady growth rate, valued at US$7.71 billion in 2025 by Mordor Intelligence, expected to reach US$11.31 billion by 2030.

The memecoin market is also extensive, estimated at US$39.93 billion today by Forbes.

This article was developed in collaboration with Animoca Brands, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.