Digital News Academy wins major international academic award
The Digital News Academy, founded by News Corp Australia and Google, has achieved international success in its first year of operation.
The groundbreaking digital news training program devised by News Corp Australia and Google has won a prestigious international academic award, just nine months after it was launched.
The world-first partnership between the media company and tech giant was awarded top honours in the 2022 Learning in Practice Awards (Chief Learning Office) for excellence in academic partnerships, at a ceremony in Chicago this month.
The Digital News Academy, a collaboration between NCA, Google and the University of Melbourne Business School, provides tutorials on data journalism, in-depth online investigative reporting, the effectiveness of social media, podcasting and how to target specific audience segments.
In its inaugural year, 230 journalists from 25 news publishers, including regional and community outlets, have enrolled in the program.
Digital News Academy director Sonja Heydeman said the award highlighted how critical the program had been to the media industry: “Recognition on the international stage is important because the challenges facing Australian journalists are much the same across the world.”
The academy is preparing for two additions to the program’s curriculum, including an annual study tour to the US for 20 journalists. It will also feature a “live learning experience” in Sydney.
“Both these events stay true to our mission of exposing working journalists to the best and newest techniques and technologies of storytelling,” NCA executive and academy head Campbell Reid said. “Our US tour group will hear from Google’s expert leads as well as going behind the scenes at a Fox Sports NFL broadcast, Disney Studios and The WSJ tech live conference at Laguna Beach.
“In Sydney our annual event will expose journalists to experts in storytelling through the use of drones, still photography, video capture and editing.”
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