The financial success of singer Taylor Swift is unprecedented: Show business will never be the same again. For millions, she is a champion who outsmarts the music industry at every turn. So is she a role model for younger investors?
In today’s show we cover…

• The devilishly clever business brain behind the music
• How Taylor Swift invests
• The role of her dad who is a financial advisor
• ‘Swiftonomics’  – how it really works 

Sociologist Dr Rachel Carroll joins wealth editor James Kirby in this episode