The owners of V8 Supercars are understood to be tipping more money into the business after striking a $50m-plus deal to buy the sports events business from private equity firm Archer Capital last year.
Supercars has got off to a flying start this year, with the camping ground sold out for Bathurst in October.
A consortium chaired by the QMS outdoor advertising CEO Barclay Nettlefold purchased Supercars last year for between $50m and $60m.
Australian Racing Group and Henslow were among the investors in the consortium, known as Racing Australia Consolidated Enterprises.
Sources close to RACE say a suitor recently made an approach to buy Supercars.
However, it is believed existing investors are looking to tip up to $10m into the operation.
They say fan engagement and sponsorship is up, hospitality venues for the sport are full and demand is strong.
The Bathurst event has bookings to accommodate 7500 campers this year, after attracting only 2500 last year.
ARG is owned by Brian Boyd and John McMellan from Payce Property, along with racing identities Garry and Barry Rogers. The supercars teams themselves own the remaining minority stake.
V8 had been making about $23m in annual earnings before interest, tax, depreciation and amortisation before the Covid-19 lockdowns.
The broadcasting rights of V8, which are held by Seven and Fox Sports, are seen as a valuable part of the operation.
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