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Bridget Carter

Orbx Direct hopes for float to stimulate its simulation

Bridget Carter
Orbx was founded in 2006 and provides graphics and content for flight simulators for pilots, including some developed by Microsoft. It has also branched out into gaming. Picture: Tom Huntley
Orbx was founded in 2006 and provides graphics and content for flight simulators for pilots, including some developed by Microsoft. It has also branched out into gaming. Picture: Tom Huntley

Flight simulator content provider Orbx Direct is believed to be testing investor interest for an initial public offering, with Wilsons Advisory providing assistance.

Expectations are that the business could be worth about $100m once listed, but the size of the raise is yet to be determined.

Orbx was founded in 2006 and provides graphics and content for flight simulators for pilots, including some developed by Microsoft.

It has also branched into other areas such as gaming.

One of its upcoming products is Volanta, a flight tracker that integrates data such as location, flight history, flight hours and images along with other statistics.

It says it has been building a “top-class” collection of unique intellectual property.

The company is owned by founder John Venema and Bombora Investment Management Partners, which participated in the pre-IPO raising round last year.

Orbx is understood to be looking to list next month.

The company is run by Anna Cicognani, who has previously worked in digital media and technology projects for companies such as APN, PMP, Telstra and Fairfax (now Nine Entertainment).

Many other companies are considering floats, including Mercury Retail.

Mercury owns the website The Nile, which sells over 40 million products including books, baby products and toys online. The business is expected to be worth about $100m.

Mercury operates a number of online brands — mostly in Australian and New Zealand — such as TheNile.com.au and TinyFox.com.au.

Vendors are taking a cautious approach at a time when fund managers are becoming increasingly selective.

Another retailer looking to list is Best & Less, owned by Allegro Funds.

Research for the float is due out this week, with the group expected to make moves to cornerstone the IPO.

Allegro is selling out of Best & Less as it tries to buy Toll’s Express division.

The turnaround fund is going head to head with Platinum Equity.

Final bids were due at the end of the month.

An outcome is expected this week.

Bridget Carter
Bridget CarterDataRoom Editor

Bridget Carter has worked as a writer and editor for The Australian’s DataRoom column since it was launched in 2013, focusing on capital markets, mergers and acquisitions, private equity and investment banking. She has been a journalist for more than 18 years, covering a broad range of events and topics, including high profile court cases and crimes, natural disasters, social issues and company news.

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Original URL: https://www.theaustralian.com.au/business/dataroom/orbx-direct-hopes-for-float-to-stimulate-its-simulation/news-story/dfd1e14038df80b478611143161c74a9