NBCUniversal has taken a 4.9 per cent stake in the $1.15 billion listed online bookmaker Pointsbet Holdings.
It has also reached a five-year marketing and content partnership deal.
NBCUniversal is media and entertainment company based in New York and owned by Comcast.
NBCUniversal will have a betting partnership with PointsBet which is understood to include an option agreement for NBCUniversal to take a 20-plus per cent stake in PointsBet over the course of time, subject to shareholder approval.
PointsBet was advised by Flagstaff Partners and law firm Baker McKenzie.
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