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Bridget Carter

Consultants take big slurp of a2 Milk

Bridget Carter
Jayne Hrdlicka, chief executive of a2 Milk. Picture: Stuart McEvoy
Jayne Hrdlicka, chief executive of a2 Milk. Picture: Stuart McEvoy

It has been the talk of fund managers investing in and following sharemarket darling a2 Milk: the staggering amount of money the company spent on consultants over the past 12 months.

Chief executive Jayne Hrdlicka dropped into her conference call with analysts and investors on Wednesday that a2 spent about $NZ20 million ($18.9m) on consultants last year.

That contributed to a2’s marketing costs nearly doubling to $NZ135m and they will likely approach $NZ200m in FY20.

Long-time a2 believer Andrew Mitchell from Ophir Asset Management wrote in an online blog that “maybe the money spent on consultants could be better spent internally”.

“Given the sharemarket’s reaction today some investors have taken a dimmer view as to whether these investments will drive an uptick in top-line growth. We believe that this has been further exacerbated by management giving scant details on its strategy justifying this is necessary to protect its competitive position,’’ he added, before noting Hrdlicka’s “intent to invest for the future was clear”.

The a2 company’s shares fell 14 per cent on Wednesday before recovering yesterday to close up 1.5c to $1.755.

Bridget Carter
Bridget CarterDataRoom Editor

Bridget Carter has worked as a writer and editor for The Australian’s DataRoom column since it was launched in 2013, focusing on capital markets, mergers and acquisitions, private equity and investment banking. She has been a journalist for more than 18 years, covering a broad range of events and topics, including high profile court cases and crimes, natural disasters, social issues and company news.

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Original URL: https://www.theaustralian.com.au/business/dataroom/consultants-take-big-slurp-of-a2-milk/news-story/e3ca5620ce22906c833733f64549e030