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Bridget Carter

Anticipation for Myer-Premier tie-up after Olivia Wirth appointment

Bridget Carter
Myer department store at Westfield Parramatta. Picture: Supplied.
Myer department store at Westfield Parramatta. Picture: Supplied.

Myer investors are hanging out for Premier Investment’s March 26 results briefing when Solomon Lew’s $4.9bn company may offer more clues as to whether their hopes of a back door listing of at least parts of Premier into the department store come to fruition.

Raising their anticipation on Thursday was the appointment of Olivia Wirth as the executive chair at Myer, of which Premier Investments owns 28 per cent.

Sources who know the former Qantas executive well say she won’t have joined Myer to sit still, and say it’s the strongest signal yet that something even bigger is afoot.

Premier Investments has been carrying out a strategic review of the business, and some question whether this results in a back door listing into Myer, if not of all of its business, then at least some of its apparel brands like Dotti and Jacqui E.

A move could result in consolidation of distribution and corporate functions, and cut down on retail rent.

The cost savings could be significant.

The empire includes brands like Peter Alexander, Smiggle, Just Jeans, Jacqui.E, Dotti and Portmans.

It has always been thought that Mr Lew has had aspirations to own Myer, but likely not by paying up.

The announcement of Ms Wirth’s appointment saw Myer shares rally almost 7 per cent, taking its market value to $700m.

Bridget Carter
Bridget CarterDataRoom Editor

Bridget Carter has worked as a writer and editor for The Australian’s DataRoom column since it was launched in 2013, focusing on capital markets, mergers and acquisitions, private equity and investment banking. She has been a journalist for more than 18 years, covering a broad range of events and topics, including high profile court cases and crimes, natural disasters, social issues and company news.

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Original URL: https://www.theaustralian.com.au/business/dataroom/anticipation-for-myerpremier-tieup-after-olivia-wirth-appointment/news-story/b3be08fe402fd0497869082e7e68cdd7