Qantas goes cinematic with new safety video

WATCH: Qantas unveils new inflight safety video which weaves safety instructions with clips of Australians around the world.

Stills from Qantas' new safety video. Picture: Supplied

Qantas has unveiled a new cinematic inflight safety video which weaves safety instructions with clips of Australians enjoying themselves around the world.

Accompanied by a dusky jazz version of the iconic song I Still Call Australia Home, the video features 20 Australians living or travelling abroad in different countries. The expatriates from downunder explain life jackets, emergency exits and what to do if you drop your phone during a flight.

In one scene, a woman drops her phone from a Jeep while on safari in Kruger National Park in Johannesburg, South Africa. An elephant idles nearby and the woman’s passengers advise against her retrieving her phone. This leads into a message informing passengers to avoid moving in their seats or attempting to retrieve their electronic devices as their possessions could be destroyed if they’re caught in the seat.

The video also cleverly spruiks for Qantas’ inflight services. Two suited men disembark from London’s tube to purchase the quintessentially Australian coffee, the flat white. Further accentuating their national identity, the two men are hungover after a big night. One of the expats then breaks the fourth wall to inform the viewer the aircraft they are on has great coffee, as well as escape slides and life rafts.

Qantas International CEO Alison Webster says the new video was a way to share Australia with millions of the airline’s customers.

“The primary purpose of these videos is to communicate an important safety message, and we know from our previous efforts that beautiful locations with a touch of humour is a great way to get people’s attention each time they fly,” said Ms Webster.

“This video lets us show off some of the amazing places you can travel on our network, and acts as a quick induction on Australian culture for visitors overseas about to fly here on a Qantas aircraft.”

The inflight safety video features real Australians instead of actors and took five weeks to make. Qantas collaborated with international and Australian tourism organisations and will be screened on international and domestic flights from April with 11 different language versions.