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Crypto executive eats banana artwork bought for $9.6 million, says it tasted ‘quite good’

By Kanis Leung

Hong Kong: A cryptocurrency entrepreneur who bought a piece of conceptual art consisting of a simple banana, duct-taped to a wall, for $US6.2 million ($9.6 million) last week, ate the fruit in Hong Kong on Friday.

Chinese-born Justin Sun peeled off the duct tape and enjoyed the banana at a press conference held in the Peninsula Hong Kong, one of the city’s priciest hotels, in the popular shopping district of Tsim Sha Tsui.

Chinese-born crypto founder Justin Sun eats the organic part of a banana artwork composed of a fresh banana stuck to a wall with duct tape, in Hong Kong.

Chinese-born crypto founder Justin Sun eats the organic part of a banana artwork composed of a fresh banana stuck to a wall with duct tape, in Hong Kong.Credit: Peter Parks/AFP

“It tastes much better than other bananas. Indeed, quite good,” he said.

Comedian, by Italian artist Maurizio Cattelan, was a phenomenon when it debuted in 2019 at Art Basel Miami Beach, as festival-goers tried to make out whether the single yellow piece of fruit affixed to a white wall with silver duct tape was a joke or a cheeky commentary on questionable standards among art collectors.

Maurizio Cattelan’s <i>Comedian</i> at the NGV Triennial last year, when the banana was replaced on the wall every seven to 10 days.

Maurizio Cattelan’s Comedian at the NGV Triennial last year, when the banana was replaced on the wall every seven to 10 days.Credit: Justin McManus

At one point, another artist took the banana off the wall and ate it.

The piece attracted so much attention that it had to be withdrawn from view. But three editions sold for between $US120,000 and $US150,000, said the gallery handling sales at the time.

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Last week, Sun, founder of cryptocurrency platform TRON, made the winning bid at a Sotheby’s auction in New York. Or, more accurately, Sun purchased a certificate of authenticity that gives him the authority to duct-tape a banana to a wall and call it Comedian.

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At the time, Sun said in a statement that the piece “represents a cultural phenomenon that bridges the worlds of art, memes, and the cryptocurrency community”.

“I will personally eat the banana as part of this unique artistic experience, honouring its place in both art history and popular culture,” he said.

The South China Morning Post reported the banana he ate on Friday was bought in Hong Kong.

On Tuesday, Sun had announced on X that he had invested $US30 million in World Liberty Financial, which was launched by US President-elect Donald Trump in September as his family’s cryptocurrency venture.

Sun said in the post that his platform, TRON, is “committed to making America great again and leading innovation”. Following his investment in Trump’s venture, he became an adviser of World Liberty Financial.

Last year, Sun was charged by the US Securities and Exchange Commission with fraud and other securities law violations. In response, he said on X that the complaint “lacks merit”.

AP

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Original URL: https://www.theage.com.au/world/asia/crypto-executive-eats-banana-artwork-bought-for-9-6-million-says-it-tasted-quite-good-20241130-p5kus4.html