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Vicki Brady

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How Telstra’s first female chief is transforming the telco giant

The 53 year-old is transforming our telco giant by deploying pragmatism, abandoning hubris, and adding a big dollop of financial realism and a focus on investors.

  • Elizabeth Knight

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Telstra declined to comment on Thursday, but Ms Brady and chairman John Mullens yesterday moved to assuage concerns about any executive exodus.

Customers will stomach price rises, says Telstra boss

Higher operating costs and poor performance of the telco’s giant’s enterprise unit have weighed on its annual results.

  • David Swan
The telco said the rises were necessary to help it maintain investment in its mobile coverage, network performance, local support and security.

Telstra lifts prices amid cost-of-living crunch

More than a quarter of Australians have struggled to pay their phone bill in the past 12 months, survey data shows.

  • David Swan
Telstra chief executive Vicki Brady

Why Telstra needs to sack 10 per cent of its workforce

The good news for chief executive Vicki Brady is that the mobile division continues to motor on nicely. She needs this motor to purr like a kitten.

  • Elizabeth Knight
Vicki Brady

Telstra culls workforce to keep lid on costs

Chief executive Vicki Brady says the cull will affect 2800 jobs and save the company $350 million.

  • David Swan
Telstra voted in two new directors at its annual general meeting.

Telstra says it has picked up Optus customers after mass outage

Some Optus customers have run out of patience with the telco and are turning to its biggest rival, according to Telstra’s CEO.

  • David Swan
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Telstra’s Vicki Brady takes a considered punt.

Telstra boss’ rogue move could define her legacy at the telco

Vicki Brady’s decision to put a $15 billion sale on ice demonstrates a level of bravery and preparedness to make what will be an unpopular decision in the minds of many shareholders.

  • Elizabeth Knight
Transurban CEO-elect Michelle Jablko

Why appointing a female CEO to run a big company doesn’t feel like progress

What passes for success – or even progress – is still a low bar.

  • Elizabeth Knight
Telstra is experiencing a widespread  outage.

Telstra to axe almost 500 jobs in cost-cutting drive

Australia’s largest telco informed staff of proposed job cuts on Wednesday, marking the first major round of redundancies during chief Vicki Brady’s tenure.

  • Calum Jaspan
Telstra

Telstra aims for top spot as telco ‘Game of Thrones’ goes rural

Regional Australia is shaping up as the next battleground for Australian telcos and Telstra’s new boss Vicki Brady says she is ready for the challenge.

  • Supratim Adhikari

Original URL: https://www.theage.com.au/topic/vicki-brady-6fsk