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Tim Cook

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Apple CEO Tim Cook at the company’s Worldwide Developers Conference in Cupertino, California, last month.

How Apple chief Tim Cook wants you to use the new Vision Pro mixed-reality headset

Apple’s first new product in almost eight years is about to launch in Australia, and the tech giant’s boss wants users to try doing normal things, such as browsing the internet or emailing, to find out whether it’s for them.

  • Trevor Long

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Craig Federighi, senior vice president of software engineering at Apple, shows off Apple AI.

Apple Intelligence: The AI features coming to your iPhone

The collection of AI tools, which includes text rewriting and summaries, photo editing and an optional integration with ChatGPT, will arrive later this year.

  • Tim Biggs
tim cook

Why Apple faces its biggest crisis since it was saved by the iPod

Wall Street has recently sounded a new alarm on Apple’s business in China – just one of a number of major issues facing the world’s biggest company.

  • James Titcomb
The Apple Watch Ultra 2.

The late-night email to Tim Cook that set the Apple Watch saga in motion

The dispute culminated this month in Apple having to pull its latest watches from the company’s US stores, hobbling a business that generates roughly $US17 billion in annual sales.

  • Mark Gurman
Apple said store closures in China had hit sales.

Apple is paying a heavy price for its big bet on China

It is shocking to discover just how dependent one of the planet’s largest companies has allowed itself to become on a single country.

  • Ben Marlow
Some analysts and investors note Elon Musk has a history of setting bold deadlines that he doesn’t meet.

Elon Musk and Apple quickly made up. We should be worried

Peace descended rather quickly after Elon Musk and Tim Cook fell out last week. Is there something they don’t want us to hear?

  • Andrew Orlowski
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Elon Musk has faced an exodus of staff and advertisers since buying the platform.

Can Elon Musk afford to go to war with Apple?

The iPhone maker has already cut advertising over Twitter, and its alleged threat to “withhold” Twitter’s app from the App Store could be catastrophic blow to Elon Musk’s plan to make the platform profitable.

  • Elizabeth Knight
Apple CEO Tim Cook. The big surprise was price.

Crunch time: Why Apple didn’t raise the price of new iPhones

It’s value versus price as Apple entices customers to trade up to premium models.

  • Elizabeth Knight
Apple’s new Macbook Air contains its M2 chip a bigger screen and an upgraded camera.. It will be priced from $1,899 in Australia.

Apple unveils Pay Later service, iPhone updates and new Macbook Airs

Apple has unveiled a powerful new computer chip, updated laptops and a bevy of software features to kick off its Worldwide Developer Conference.

  • Tim Biggs
Facebook parent Meta’s CEO Mark Zuckerberg and Tesla chief Elon Musk didn’t make the cut for the ETF.

Musk and Zuckerberg fail to make cut in ‘high character’ CEO fund

A new exchange-traded fund is tapping into investors’ love affair with strong corporate leaders -- while leaving out two of its most famous tech pioneers.

  • Emily Graffeo and Sam Potter

Original URL: https://www.theage.com.au/topic/timothy-donald-cook-1mm7