New master’s program looking to meet surging demand for data analytics professionals

With surging demand for data analytics professionals, Melbourne Business School is set to launch a new master of applied business analytics, designed to cater to the needs of working professionals. The innovative course is an extension of the highly successful full-time master of business analytics degree, which has been recognised as one of the top programs in Australia and globally.

Demand for data analytics professionals in Australia is expected to surge by 23 per cent over the next five years, according to jobs marketplace SEEK. This growth in employment opportunities underscores the course’s popularity.

“The master of applied business analytics program provides career impact,” says Michael Stanley Smith, chair of management (econometrics), Melbourne Business School. “It offers accelerated progression into senior roles in business analytics and higher earning potential.”

The new master of applied business analytics will offer an adaptable format for professionals who wish to advance their skills without disrupting their careers. The program comprises foundational and advanced analytics subjects to enable a wide range of talented students to participate in the program, who can choose from three streams: finance, marketing or supply chain.

Melbourne Business School academic director Simon Holcombe.Credit: Melbourne Business School

Melbourne Business School academic director Simon Holcombe says the new course structure supports the growing number of students who value professional education that offers flexibility. “It’s a great option for people who want to study without leaving their current role,” he says.

Study options allow for work-life balance

The program offers part-time, online and in-person options for students as well as multiple entry points. These include a three-year master of applied business analytics, a two-year graduate diploma in applied business analytics and a one-year graduate certificate in applied business analytics. These options are tailored to fit the needs of students juggling work, personal life and education.

“You can manage your commitment by first enrolling in a graduate certificate and then progressing onto a graduate diploma and then onto the full master’s program,” says Michael Stanley Smith.

The school’s approach to business analytics education is distinguished by its emphasis on both technical proficiency and practical business applications. The new program’s curriculum includes elements of statistics, computer science and business acumen.

“We are at the forefront of data-informed decision-making, uniting scholars, practitioners, students and organisations, all driven by the challenge of using data for success,” says Anita Arbogast, executive director, centre for business analytics, Melbourne Business School.

“MBS was founded by corporate Australia, so we’re very fortunate to have a wonderful network of the ASX 100 at our doorstep. This network will become your network when you graduate. But beyond that, this program is designed for working professionals, so you’ll be surrounded by people who you can share best practices with and learn from.”

Connections derived through real-world experience

Holcombe says the course emphasises the use of real-world business cases and data sets to ensure students grasp the underlying principles and applications of analytics in a business context.

“The program fosters personal and professional development, which is highly valued by major employers,” he says. “Our graduates are sought after because they possess not only the technical skills but also the soft skills needed to excel in the industry.

“For leaders managing technical teams or leveraging data insights, hands-on knowledge of analytics is crucial for effective decision-making.”

Students in the master of applied business analytics also benefit from Melbourne Business School’s extensive resources, including career services, a vast business network and a robust alumni community. The centre’s corporate partners, such as Australian Super, EY, PEXA and Suncorp, further enhance the learning experience and career opportunities.

“We ensure our curriculum is closely aligned with the evolving demands of industry, preparing graduates with the skills the field urgently needs,” says Christelle Young, managing director, T2 Tea and alumni of the full-time master of business analytics program, who also advises Melbourne Business School on its course content.

The program’s entry requirements are designed to welcome both newcomers to the field and experienced professionals looking to enhance their skills. This inclusive approach allows students to build a diverse professional network and enrich their learning journey.

Bupa commercial and data insights manager Katie Zhang, a graduate of the full-time master of business analytics, says she received multiple job offers after completing her course.

Bupa commercial and data insights manager Katie Zhang.Credit: Melbourne Business School

“In my current role, I find myself referring back to the material and applying it to my job,” says Zhang, who says the cohort she graduated with was a hard-working group from a mixed academic background as well as different levels of work experience.

Graduates of the course have secured positions at leading companies such as ANZ, Apple, Amazon, Bupa, Canva, Deloitte, EY, Kearney, L’Oréal Australia, McKinsey, Microsoft, Accenture.

“If you’re already working with data and spreadsheets and want to take your skills to the next level or specialise in a particular area, this program is perfect for you,” Holcombe says. “It’s designed to prepare you for industry with the latest, most relevant skills.”

- Alexandra Cain

To learn more, visit https://mbs.edu/