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How Apple chief Tim Cook wants you to use the new Vision Pro mixed-reality headset

How Apple chief Tim Cook wants you to use the new Vision Pro mixed-reality headset

Apple’s first new product in almost eight years is about to launch in Australia, and the tech giant’s boss wants users to try doing normal things, such as browsing the internet or emailing, to find out whether it’s for them.

  • by Trevor Long

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Apple Intelligence: The AI features coming to your iPhone
Updated
AI

Apple Intelligence: The AI features coming to your iPhone

The collection of AI tools, which includes text rewriting and summaries, photo editing and an optional integration with ChatGPT, will arrive later this year.

  • by Tim Biggs
Why Apple faces its biggest crisis since it was saved by the iPod

Why Apple faces its biggest crisis since it was saved by the iPod

Wall Street has recently sounded a new alarm on Apple’s business in China – just one of a number of major issues facing the world’s biggest company.

  • by James Titcomb
The late-night email to Tim Cook that set the Apple Watch saga in motion

The late-night email to Tim Cook that set the Apple Watch saga in motion

The dispute culminated this month in Apple having to pull its latest watches from the company’s US stores, hobbling a business that generates roughly $US17 billion in annual sales.

  • by Mark Gurman
Apple is paying a heavy price for its big bet on China

Apple is paying a heavy price for its big bet on China

It is shocking to discover just how dependent one of the planet’s largest companies has allowed itself to become on a single country.

  • by Ben Marlow
Elon Musk and Apple quickly made up. We should be worried

Elon Musk and Apple quickly made up. We should be worried

Peace descended rather quickly after Elon Musk and Tim Cook fell out last week. Is there something they don’t want us to hear?

  • by Andrew Orlowski
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Can Elon Musk afford to go to war with Apple?

Can Elon Musk afford to go to war with Apple?

The iPhone maker has already cut advertising over Twitter, and its alleged threat to “withhold” Twitter’s app from the App Store could be catastrophic blow to Elon Musk’s plan to make the platform profitable.

  • by Elizabeth Knight
Crunch time: Why Apple didn’t raise the price of new iPhones
Opinion
Phones

Crunch time: Why Apple didn’t raise the price of new iPhones

It’s value versus price as Apple entices customers to trade up to premium models.

  • by Elizabeth Knight
Apple unveils Pay Later service, iPhone updates and new Macbook Airs
Updated
Software

Apple unveils Pay Later service, iPhone updates and new Macbook Airs

Apple has unveiled a powerful new computer chip, updated laptops and a bevy of software features to kick off its Worldwide Developer Conference.

  • by Tim Biggs
Musk and Zuckerberg fail to make cut in ‘high character’ CEO fund

Musk and Zuckerberg fail to make cut in ‘high character’ CEO fund

A new exchange-traded fund is tapping into investors’ love affair with strong corporate leaders -- while leaving out two of its most famous tech pioneers.

  • by Emily Graffeo and Sam Potter
Why Apple is losing its ‘cool’ factor
Analysis
Phones

Why Apple is losing its ‘cool’ factor

Apple has moved from occupying a nerdy niche to providing essential but ordinary consumer products like cars or cereal.

  • by Shira Ovide

Original URL: https://www.smh.com.au/topic/timothy-donald-cook-1mm7