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Disclosure-related backlash faced by Sydney influencer Indy Clinton and TBH Skincare co-founder Rachael Wilde has highlighted the grey areas of Australia’s current approach to influencer marketing.

We were promised a crackdown on ‘deceptive’ influencer advertising. The ACCC has yet to deliver

It’s a global industry worth $37 billion, but in Australia, it’s largely unregulated. Both consumers and social media stars are paying the price.

  • Bronte Gossling

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Jeremy and Danielle.

From matchmakers to coaches: Why more singles are investing big in happily ever after

The world of elite dating agencies is in the spotlight thanks to Celine Song’s upcoming film, Materialists.

  • Lauren Ironmonger
Runit

The seven friends taking Run It Straight from the schoolyard to the world

Six months ago, a group of friends in Melbourne decided to launch an organised version of the hit-up game they played at school. Six months later, RUNIT has become a social media sensation.

  • Kayla Olaya
Former Bachelor Luke Bateman has landed a romantasy book deal after making a splash on BookTok.

Luke Bateman shared his love of books online. Then social media turned on him

TikTok has fundamentally reshaped the way people read. And yet, a former footy player is now facing all the blame for a changing industry.

  • Clare Stephens
Clockwise from left: Pistachio tissue bread; mini waterfall cakes in fig, strawberry and tiramisu flavours; matcha tissue bread; and lemon meringue tissue bread.

Try Tiktok-famous ‘tissue bread’ – and kiss your troubles goodbye – at this bakery

While it seems like there’s a new viral treat on every Sydney street corner these days, Buttered’s Korean-inspired baked goods aren’t just for social media.

  • Lenny Ann Low
Addicted to Addy: pop’s new superstar.

First there was darkness. Then there was Addison Rae

The TikTok star delivers on her pop promise with her remarkably stylish debut.

  • Robert Moran
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Rob DenBleyker (left), Kris Wilson (centre) and Adam Nusrallah. Cyanide & Happiness are coming to Oz Comic-Con for the first time.

Edgy or offensive? How these early-2000s internet creators kept webcomics alive

Webcomics are well past their peak, but Cyanide & Happiness is still deep in the game. Here’s how it has managed to keep up with the non-stop beast that is the internet.

  • Nell Geraets
The trend shines a spotlight on men’s mental health and the importance of platonic friendships.

Men are wishing their friends ‘goodnight’ on TikTok. It’s more than a cute trend

The viral social media trend is showing men how to connect with their friends in simple, but effective ways – and providing a bit of fun along the way.

  • Hannah Kennelly
Former Bachelor Luke Bateman has landed a romantasy book deal after making a splash on BookTok.

This former Bachelor opened a TikTok account to talk about books. Now he has a publishing deal

Luke Bateman started a TikTok account to share his thoughts about books he loved and had 136,000 followers within days – here’s what happened next.

  • Mercedes Maguire
Andrew Alauni in

‘It will result in death’. But Run It Straight contestants say they’re ‘blessed’ to compete

Medical experts have laid bare the risks of the social media craze, which has already ended in tragedy. But its proponents say it’s here to stay.

  • Kayla Olaya

Original URL: https://www.smh.com.au/topic/tiktok-1nmx