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Loyalty programs

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David Jones CEO Scott Fyfe, Qantas Loyalty CEO Andrew Glance, and brand ambassador, model and actress Megan Gale.

The price of loyalty: David Jones shoppers to bank Qantas points in revamped scheme

A partnership with Qantas is a key plank of David Jones’ new rewards program, to be unveiled in September.

  • Jessica Yun and Chris Zappone

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Jenny Cheah, managing director of South-East Asia, Oceania and India for global beauty brand Sephora.

How beauty giants are battling it out for Australian shoppers

Since entering the Australian market a decade ago, Sephora has struggled to dominate the beauty retail market, with stiff competition from Mecca.

  • Lauren Ironmonger
It’s easier than ever to earn frequent flyer points, but they remain widely misunderstood, especially when divvying up assets or someone’s estate.

What happens to your frequent flyer points in a divorce?

It’s easier than ever to earn frequent flyer points, but they remain widely misunderstood, especially when divvying up assets or someone’s estate.

  • Adele Eliseo
A Qantas plane at Sydney Airport. The airline is increasing the number of points needed to secure Classic Reward flights.

How to make the most of Qantas’ new points overhaul

With the points cost, when you redeem them for flights rising, how do you get the best value now?

  • Nicole Pedersen-McKinnon
Australians are using financial products as budgeting tools.

More consumers using buy now, pay later and loyalty rewards for everyday expenses

Paypal, Flybuys and Afterpay say more people are using financial products and rewards programs as households battle cost-of-living pressures.

  • Jessica Yun
Qantas’ exclusive Chairman’s Lounge (pictured at Brisbane Airport).

The truth about why the Chairman’s Lounge is so valuable for Qantas

The strangest aspect to this story is that it has taken decades for politicians’ elite club memberships to become an issue du jour.

  • Elizabeth Knight
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In a huge change, Qantas has quietly altered the schedule on which it opens up its some of its cheapest seats.

The quiet, yet significant, change to Qantas’ frequent flyer scheme

In a huge change, Qantas has quietly altered the schedule on which it opens up its some of its cheapest seats.

  • Nicole Pedersen-McKinnon
Rewards for frequent flyers.

Loyalty comes at a cost: the apps holding back Australian shoppers

Customers staying loyal to businesses and making choices against their own interests are the target of a policy overhaul aimed at turbocharging the economy.

  • Millie Muroi and Shane Wright
IAG has been accused of telling customers they were receiving loyalty discounts when it wasn’t cheaper insurance at all.

Pumping insurance premiums: Are loyalty discounts a mug’s game?

Insurance giant IAG has been accused of telling customers they were receiving loyalty discounts when it wasn’t cheaper insurance at all.

  • Elizabeth Knight
Qantas will use three Boeing 737s during the strike of its WA pilots.

How to game Qantas’ new frequent flyer program

The airline’s new frequent flyer scheme is now open for business, so here’s how to make the most of the system.

  • Nicole Pedersen-McKinnon

Original URL: https://www.smh.com.au/topic/loyalty-programs-hoh