Bruce McWilliam is known for his fiery emails and texts. We pull apart one he sent today

Seven’s outgoing commercial director Bruce McWilliam is known in media circles for his prolific and punchy emails and texts. When McWilliam’s departure from the network was announced last month, Seven chief executive James Warburton even told staff: “Things won’t be the same without a constant stream of texts and emails from Bruce, who as we know doesn’t believe in spell check or auto-correct!”

Hours after the Herald and The Age on Wednesday published a story revealing an expenses scandal involving the Sunrise breakfast program and former star executive producer Michael Pell, McWilliam hit the keyboard to fire off a text message to several journalists in a bid to minimise the fallout.

That text, obtained by the Herald and The Age, is deconstructed below by our reporters.

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