This was published 9 years ago
Jessica Rowe slams Eddie McGuire for making her life 'hell' amid 'mussie' drama
By Ebony Bowden
Studio 10 host Jessica Rowe has slammed Eddie McGuire live on-air, accusing him of making her life "hell" when she worked with him at Channel Nine.
McGuire, 50, is currently defending himself against claims of racism following a report on Friday which alleged he called Victorian sports minister John Eren a "soccer loving Turkish born Mussie" at an AFL meeting in March.
The Studio 10 panel were discussing the McGuire controversy on Monday when Rowe launched into a scathing attack on the Collingwood president and former Channel Nine CEO.
The mother-of-two was dumped as a co-host on the Today Show in 2006 when McGuire was reported to have wanted to "bone" the presenter.
Rowe launched into a scathing attack on Eddie McGuire on Monday morning.Credit: Channel Ten
"Eddie McGuire has form," Rowe said on Monday, "and I can talk very much from personal experience."
"The way he allegedly used language against me in the past and the way he has used language to describe Adam Goodes... It's highly, highly inappropriate, and then to try and explain it away as 'oh, that was a brain snap or a brain freeze' - no, that's not on."
In 2013, McGuire was forced to apologise after making an on-air comment that Sydney Swans' footballer Adam Goodes could be used to promote the musical King Kong.
"I think you have to realise that when you are in a particular position and you use language like that, you think about the context of the language and I think it is racist, I think it is offensive," Rowe continued.
Former Nine presenter Jessica Rowe and former Nine CEO Eddie McGuire in happier times in 2006.Credit: Jon Reid
"If he is not smart enough, and I don't think he is, to moderate his language depending on the sort of forum he is in, he had to take the flak for it.
"I'm sorry, but I don't have a lot of good to say about that man because he made my life hell."
Rowe has hosted Studio 10 since 2013.Credit: Channel Ten
In an editorial for Crikey in 2011, former Nine News director Mark Llewellyn accused McGuire of using the term "bone" when talking about sacking Rowe from the Today Show.
"Not only do I remember Eddie McGuire saying what he said, I remember how he looked as he said it. Including his smirk as he used the 'bone' word," Llewellyn, who is now at Channel Seven, wrote.
McGuire has refused to apologise for the "mussie" comments, telling The Daily Telegraph it was a term his Muslim friends used to refer to themselves.
"John Eren's a mate, I've worked with him, he's the minister of an area I am heavily involved in, we talk every other day," he said.
"This is how people in the real world talk to each other with affection."