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Dee Madigan has been Labor’s advertising creative director for 25 election campaigns, including the 2022 federal election. She runs Campaign Edge, is a panelist on ABC’s Gruen and the author of The Hard Sell.

The new Voice ad will swing voters where Farnsey couldn’t

The new Voice ad will swing voters where Farnsey couldn’t

The John Farnham ad was not designed to be a vote swinger. The new ad “Will I be heard?” is about shifting votes and will be effective.

  • by Dee Madigan

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Original URL: https://www.smh.com.au/by/dee-madigan-p5371z