Claire Kimball
Claire Kimball is the founder of The Squiz, a free weekday news email. She was formerly press secretary to Tony Abbott and communications director for Woolworths Group.
Opinion
Media & marketing
How JB Hi-Fi gets us to part with our cash when other retailers can't
Some businesses use stunts to lure in customers but JB Hi-Fi's model is getting big results.
- by Claire Kimball
Latest
Opinion
Coronavirus pandemic
A tale of two crises, and why the PM hasn't been burnt - yet - by the coronavirus
Australia was well equipped to deal with the coronavirus emergency, and that has reflected well so far on a government that was ill-prepared for the bushfire disaster.
- by Claire Kimball
Opinion
Australia Day
Why it's shocking to feel 'embarrassed to be Australian'
There is a no doubt there are a lot of complex and divisive issues we need to work through as a nation, but we should feel good about who we are and what Australia stands for.
- by Claire Kimball
Opinion
Money psychology
On the road to happiness by downsizing the budget
This is not a new year's resolution story, but a reflection on the affect of introducing some cost-saving measures into your daily grind.
- by Claire Kimball
Opinion
Prince Andrew
Enough rope for a Windsor knot: unravelling Prince Andrew's disastrous interview
On the Richter scale of bad media performances, it was royal catastrophe.
- by Claire Kimball
Opinion
Same-sex marriage
I'll be glued to the Australian Open, but not for the tennis
Just how will Tennis Australia pull off its promised feat of recognising but not celebrating Margaret Court?
- by Claire Kimball
Opinion
Consumer confidence
Government can't sell its economic message – and we all pay the price
Nature abhors a vacuum, and consumer confidence is plunging in the face of a lack of positive narrative by Scott Morrison.
- by Claire Kimball
Opinion
Greta Thunberg
Genius gamechanger has thrown down the gauntlet
Greta Thunberg is refusing play by the ''communication'' rules - and she can't be ignored.
- by Claire Kimball
How KFC struck the holy grail with its wedding gimmick
From a marketing content point of view, it was winner winner chicken dinner.
- by Claire Kimball
Opinion
Vale
Tim Fischer pranked me - and it changed my life
I owe the former Nationals leader a debt of gratitude.
- by Claire Kimball
Opinion
Political leadership
The noble art of getting things done and undone
Striking the balance of when to nail an issue down and tell everyone about it, particularly when it’s a negative, versus leaving well-enough alone, is a noble art.
- by Claire Kimball
Original URL: https://www.smh.com.au/by/claire-kimball-h1d26b