Bravus Mining and Resources signs on as official Cowboys NRLW partner

A major partner of the North Queensland Cowboys has jumped on the NRLW bandwagon and invested in this years women's team. Find out why they took the step.

(L-R) Cowboys NRLW Player China Polata, Cowboys CEO Jeff Reibel, Bravus Mining and Resources COO Mick Crowe, Cowboys NRLW Head Coach Ricky Henry, and Head of NRLW & Women's Elite Pathways Anita Creenaune.

A major Cowboys sponsor that has been featured on the men’s jersey since 2021 expanded their partnership to the women’s squad ahead of the first round of the NRLW season.

Bravus Mining and Resources decided that it would be a key investment and a natural business progression to hop on board with the North Queensland women’s team, furthering their investment into regional sports.

Bravus Chief Operating Officer Mick Crowe said this new inclusion came after their employees kept asking “when we were going to back the NRLW squad”.

“As a company, we’re passionate about creating opportunities and pathways for the next generation of regional Queenslanders – whether that’s encouraging them to put their footy boots on and enjoy the brilliant game of rugby league or pulling on a pair of steel caps for a career in mining at Carmichael,” Mr Crowe said.

“As the father of four girls, I can speak first-hand to the positive influence female sporting role models can have on young women and the NRLW Cowboys is a great example of that – even if a couple of them are from New South Wales.”

(L-R) Head of NRLW & Women's Elite Pathways Anita Creenaune, Cowboys NRLW Head Coach Ricky Henry, Bravus Mining and Resources COO Mick Crowe, Cowboys CEO Jeff Reibel, Cowboys NRLW Player China Polata.

Cowboys Chief Executive Jeff Reibel said this partnership gave more regional Queensland athletes the chance to pursue “rugby league greatness”.

“The Cowboys was established by the North Queensland community in 1995 to provide local talent with a pathway to compete on the national stage without having to leave home, and the formation of our Cowboys Women’s Academy in 2019 was another huge milestone in that legacy,” Mr Reibel said.

“Bravus’ investment in our new generation of NRLW Cowboys is testament to its ongoing commitment to enriching North Queensland, both on the footy field and well beyond it.”

Originally published as Bravus Mining and Resources signs on as official Cowboys NRLW partner