Mingle Seasoning uses Girthmasterr to promote new range of meat rubs

An Australian, woman-owned spice brand has launched their raunchiest campaign yet, partnering with a male OnlyFans star.

Brisbane OnlyFans star Girthmasterr has been announced as the newest ambassador for mainstream spice brand Mingle Seasoning. Photo: Supplied

One of Queensland’s most popular male pornstars is kickstarting his kitchen career as a brand ambassador for Australian woman-owned spice company, Mingle Seasoning.

OnlyFans and social media identity Girthmasterr has been officially launched as Mingle’s Chief Satisfaction Officer, as part of the release of the brand’s new range of meat rubs.

Girthmasterr, who was Brisbane-based until just last week when he moved to Los Angeles to further his career, said it was a great opportunity.

“It’s a bit of a first, an OnlyFans creator getting a mainstream brand deal … but I like to think I’ve created a pretty wholesome brand as Girthmasterr,” he said.

“Well, as wholesome as you can with a name like that.”

The entertainer said he had never really done any brand deals, but when Mingle reached out, he grasped it with both hands.

“I really see this as an opportunity, not just for me, but for other creators in the same field as … you know we are not just … we can do everything.”

The campaign, spicily called DTF (down to flavour) will see Girthmasterr take on a PG persona as ‘Garth Master’, the host of a tongue-in-cheek cooking segment, filmed on the set of Channel 9’s The Today Show.

“It was surreal, everyone was so lovely and it was so fun, and I love that the butt of the joke isn’t my job but it’s that I’m on a cooking show,”

Girthmasterr revealed his love of cooking was always inspired by his mum, who had been a school tuckshop worker, and said that home-cooked, healthy food was always a big deal for him growing up.

Founder of the boundary-pushing brand, Jordyn Evans said the campaign, which will involve the infomercial, street posters and a social media series, tied in to the company’s overarching goals.

“Mingle is always looking for ways to bring more flavour to everyday moments, and sometimes that means having a bit of fun with formats people don’t expect,” Ms Evans said.

“At its heart, Mingle’s mission is simple: to make healthy eating easy, delicious, and never boring.”

“Girthmasterr brings energy, confidence and authenticity to our mission. This partnership is

about creating a memorable, cheeky moment that makes people smile, while making healthy, delicious food accessible and fun.”

Originally published as Mingle Seasoning uses Girthmasterr to promote new range of meat rubs