Humpty Doo Barramundi to be featured at World Expo 2025 in Japan
An icon of the Territory culinary scene will be served to millions on one of the world’s biggest stages.
Northern Territory
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Humpty Doo Barramundi will be served to millions at the World Expo in Japan this year.
The more than 28 million people expected to visit the event will be treated to the Territory export that will be featured prominently on the menu at the Australian Pavilion.
Humpty Doo Barramundi has been selected as a key supplier delivering Territory barra for everything from classic Aussie ‘fish n chips’ to exclusive VIP dining experiences.
Dan Richards from Humpty Doo Barramundi said they were excited to have their product at the World Expo and saw it as a chance to build export opportunities in Japan.
“We engaged with Austrade earlier this year and were delighted in how they were able to link us with an importer in Japan who’s doing a great job,” he said.
“We’re sending more to Japan now than we’ve been sending to Singapore and Hong Kong, so we see this as a great opportunity for us while we’ve got significant volumes and the supply chain in place.
“We’re seeing more and more interest in our barramundi, we’re now exporting to five countries and seeing growth week on week.
“Our family business has been around for 32 years and it’s really perfected the art of producing a great saltwater quality of barramundi and to get this on the world stage is something we’re proud of.”
Humpty Doo Barramundi is the leading producer of farmed barramundi in Australia, accounting for 53 per cent of national production in 2023.
Trade, Business and Asian Relations minister Robyn Cahill said 28 million people were expected to visit until October 13.
“Humpty Doo Barramundi is a huge success story for the Territory,” she said.
“It takes consistent hard work to build an international business, and our Territory exporters are delivering impact on both the Territory and the nation’s economy.
“It’s wonderful to see Humpty Doo Barramundi chosen from a nation-wide pool as a showcase menu item at the World Expo.”
The CLP has released an expression of interest process to call for nominees to attend the Expo 2025 Osaka as part of a trade delegation in September.
NT businesses looking to expand into Asia or strengthen ties with Japan are invited to register their interest for World Expo 2025 Osaka at https://events.industry.nt.gov.au/world-expo-2025-osaka/eoi
Expo 2025 Osaka runs from April 13 to October 13.
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