P&O Cruises unveils new platform ‘Brings Us All Together’
A popular cruise line will set sail on an exciting adventure, including three stops in Cairns, with the launch of its new platform, “Brings Us All Together.’
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A popular global cruise line will set sail on an exciting adventure, including three stops in Cairns, with the launch of its new platform, “Brings Us All Together.’
Popular cruise line P & O Cruises has launched the platform, in dedication to serving key Australian markets, including Cairns, with Pacific Explorer arriving in Cairns May 15 for three voyages carrying upward of 6,000 guests.
P & O Cruises Australia Chief Commercial Officer, Kathryn Robertson said, P & O had long enjoyed unparalleled awareness, consideration, and preference in the Australian cruise market.
“‘Brings Us All Together’ presents an exciting opportunity to further differentiate P & O across the cruise and travel landscape by welcoming new guests on board our cruise ships who are searching for an authentic and connected holiday experience,” Ms Robertson said.
“Our 2024 program, which features more sailings, diverse itineraries, and expanded locations, underscores our dedication to the principles of our new brand platform – to bring more people together than ever before.”
This comes as the cruise line embarks on an ambitious 2024 season of sailings taking a record half a million guests on over 179 sailings visiting 46 destinations around Australia, New Zealand, and the South Pacific, with an estimated economic impact of $1,690M inserted into the Australian economy.
To unveil the new platform, P & O Cruises Australia engaged Cameron Bruce, musical supervisor on Baz Lurhman’s ‘Elvis’, to create a new choral arrangement of Fleetwood Mac’s ‘Everywhere’.
The re-imagined version was sung en masse by a 300-strong choir comprised of local singing groups, past guests, and brand fans while on-board the Pacific Encounter in November off the Queensland coast.
The performance forms the heart of P&O’s new brand campaign, live across multiple platforms from Monday.
The track will also be available on streaming platforms and will be integrated into future “Sail Away” parties, which will bring guests together to celebrate the start of their voyage.
Cairns often hosts a number of popular cruise lines along with P & O Cruises, including Regent Seven Seas Cruises, Carnival Cruise Line, Princess Cruises and more.
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Originally published as P&O Cruises unveils new platform ‘Brings Us All Together’
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