Fast food chicken outlet Nando’s unveils new restaurant, growth strategy

A popular fast food chicken chain has just opened a new ‘elevated’ dining experience as part of a company refresh to grow and capture more hungry Aussies.

Popular fast food chicken outlet Nando’s is refining its menu and aesthetic as part of a new growth strategy, with seven new restaurants set to come online in the next 12 months.

The first new restaurant is an “elevated” dining space in Melbourne’s Richmond on the banks of the Yarra River, with the two-level eatery showing off an open space plan, booths and elegant interiors.

“In our quest to become Australia’s favourite dining destination, we’ve refined our menu, invested in the design and decor of our restaurants, and are committed to increasing locations and staff,” Nando’s head of brand and communications Tom Blackburn said.

Nando’s will refresh its menu and design as part of a new growth strategy. Picture: Supplied

The new restaurant in Richmond, Melbourne. Picture: Supplied

“Over the next three years we will open an extra 25 Nando’s restaurants across Australia and New Zealand, growing our workforce by 1000 people, the goal is to add 70 new restaurants by 2030.”

The company, which specialises in Portuguese flame-grilled peri peri chicken dishes, will refresh its music, design, food and beverage offerings, to bring in more customers.

Nando’s specialises in Portuguese chicken meals. Picture: Supplied

To celebrate the Richmond opening, the restaurant is offering up free chicken and chips meals to all from 11am to 8pm on Tuesday.

“We want to grab the attention of food lovers and locals showing off its new headquarters and new dining experience on the banks of the Yarra in Richmond,” Mr Blackburn said.

At present, there are 136 Nando’s restaurants across Australia.

Originally published as Fast food chicken outlet Nando’s unveils new restaurant, growth strategy