Social media influencers embark on the trip of a lifetime across NT’s best destinations

Savvy social media influencers today embark on a journey across the Northern Territory, helping to share, promote and like the best of the NT under the #NTaustralia hashtag

Uluru is one of the spots 23 influencers will visit as part of the campaign.

SAVVY social media influencers today embark on a journey across the Northern Territory, helping to share, promote and like the best of the NT under the #NTaustralia hashtag.

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With the 23 influencers to visit visiting Darwin, Litchfield, Mary River, Kakadu, Tiwi Islands, Alice Springs and Uluru, Department of Tourism Sport and Culture deputy chief executive Andrew Hopper said their activity promote the NT to a global audience.

“As part of the Northern Territory Government’s Turbocharging Tourism investment, travel influencers form part of a broad strategy to build the NT’s reputation as an ‘instagrammable’ holiday destination that is Different in every sense,” he said.

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“(It will provide) Tourism NT and our partners with more than 100 of the best images to sell our picturesque destination and drive visitors to the NT.”