Our ultimate A-listers and the wannabes who think they are
The true A-lister has become a virtual ghost, and the B-lister is largely inaccessible — leaving the C and D-lister to dominate on the once exclusive red carpet. In a four-part special, Annette Sharp ranks Australia’s movers, shakers and wannabes. PLAY: HOW WELL DO YOUR KNOW YOUR A B C and D-LISTERS
Lifestyle
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- A list: Our most bankable stars
- B list: Busy and bold
- C list: Big now but not for long
- D list: Masters of illusion
A My Kitchen Rules contestant, a fashion blogger, the extroverted son of a TV star, a skateboarder and a backbencher. There was a time when such a guest list would be relegated to the social scrap heap.
Not today. A week after that hodgepodge assembly flew to Mexico to attend the wedding of Karl Stefanovic and were described by national media as a “star-studded” line-up, seasoned social observers have been puzzling over the demise of the nation’s A-list.
With the advent of social media, the splintering of media platforms and the arrival of “influencers”, Sydney’s social world order has been turned on its head — at once depleted of big-name stars and augmented with low-grade chancers now hailed as “celebrities”.
A constrained economy has played a role.
The proliferation of cheaper reality TV has contributed to a downturn of production of high-quality local drama and comedy shows, the traditional incubator for new talent.
The decline in the popularity of the grand sponsored event — the Black and White Ball, the Cointreau Ball, the Mercedes Australian Fashion Week launch party, theatre and film gala launches — has laid waste to a future generation of well-heeled philanthropists and event planners.
The virtual collapse of the local fashion industry has reduced the once-bubbling stream of fashion creatives to a drip while the mushrooming of small start-up PR agencies has wiped out decades of knowledge concerning the construction of great party guest lists — an art form in itself.
In a world where everything is measured and justified, cost-effective social media influencers now occupy the best seats at fashion week — their fawning opinion to a captive Instagram audience frequently exceeding the sub-500,000 reach of breakfast mainstays Today and Sunrise.
In this new sphere, the true A-lister has become a virtual ghost, the B-lister is largely inaccessible — leaving the C and D-lister (and burgeoning E and F-listers) to dominate on the once exclusive and career-transforming red carpet.
Originally published as Our ultimate A-listers and the wannabes who think they are