NT Major Events marks 25 years in operation
In just 25 years, the Northern Territory’s Major Events Company has changed the face of the entertainment, tourism and events history. SEE THE PHOTOS.
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In just 25 years, the Northern Territory’s Major Events Company has changed the face of the industry.
From humble beginnings in 1998 with the Territory’s first Supercars event, the company has grown from being Hidden Valley Promotions Pty Ltd to being involved in some of the Territory’s biggest and best events.
In the decades that have followed, NTMEC has added sporting events such as the Australian Superbikes, Red Centre NATS and of course the nationally-renowned Million Dollar Fish competition.
The NT’s premier music festival BASSINTHEGRASS was also added to the calendar in 2003, headlined by Sophie Monk and Russell Crowe.
These days the group is also involved in celebrations for Territory Day and popular Alice Springs event Parrtjima, as well as bringing the Australia Cup play offs and Harlem Globe Trotters to play their sport on the NT’s hallowed grounds.
In their half-a-century tenure in the NT, the company has brought millions of dollars in revenue into the local economy, welcomed millions of visitors and won several awards, both nationally and internationally.
Chief executive Suzana Bishop took over at the helm in September 2023 and has continued to grow the NTMEC’s legacy, hoping to attract even more world-class events to the Territory.
She said the team was “small but passionate” and committed to bringing the beauty of the NT to a global stage.
“Congratulations to all former and current members of the team who have, through innovation and perseverance, delivered events that build upon the liveability of the Territory, showcase this beautiful place we call home and generate millions of dollars for our economy,” she said.
Ms Bishop said the statistics showed the company was delivering results and looked forward to its impact continuing to grow.
“In 2022-2023 six major events delivered by NTMEC generated almost 314,000 visitor nights
and 33 per cent of attendees came from interstate,” she said.
“Independent research also showed that 26 events supported by NTMEC generated 167,195 visitor nights in the Territory. Combined, all 32 events generated $189 million in gross expenditure stimulus, which is around $4.90 in economic stimulus created in the NT.
“We’re not slowing down any time soon and with the recent announcement of Darwin hosting
the MXGP exclusively in Australia until 2029, we can’t wait to showcase the Territory to
audiences across the world.”
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