U2 singer Bono apologises for iTunes ‘Songs of Innocence’ stunt

BONO has finally apologised for U2’s recent stunt which saw their new album automatically added to an estimated 500 million iTunes users’ libraries.

BONO has apologised for U2’s recent stunt which saw their new album automatically added to the music library of every single iTunes user.

Their new album, Songs of Innocence, released exclusively through iTunes, was added to an estimated 500 million iTunes libraries last month, regardless of whether the owner of the device wanted the music or not.

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While the album was an optional download, the band copped a barrage of backlash from users, who demanded to know how to delete it from their library. Apple later released a software utility allowing them to do just that.

In an interview with their fans on Facebook one user asked Bono, “Can you please never release an album on iTunes that automatically downloads to people’s playlists ever again? It’s really rude.”

Amid giggles from the band, Bono addressed the question and finally apologised.

“Oops … I’m sorry about that,” he said.

“I had this beautiful idea and we might have gotten carried away with ourselves, artists are prone to that thing. A drop of megalomania, a touch of generosity, a dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard. There’s a lot of noise out there. I guess, we got a little noisy ourselves to get through it.”

Originally published as U2 singer Bono apologises for iTunes ‘Songs of Innocence’ stunt