Justin Bieber photo suggests he could be ready for a rebrand

After a year of wearing bizarre outfits Justin Bieber has posted a wild image online making fans say “oh my god!”.

OPINION

Just when you think Justin Bieber’s firmly committed to dressing like a teenage boy who wags class and stinks of Lynx Africa, he does the unexpected and makes a sexy comeback.

The 30-year-old superstar who won us all over by repeating the word “baby” multiple times and asking the modern relationship question, “is it too late now to say sorry?” has started 2025 with a rebrand.

Bieber, who has almost 300 million Instagram followers, has shared quite a salacious image from his winter getaway with his wife, Hailey Bieber.

Instead of rugging up, he posted a photo of himself wearing nothing but his white Calvin Kleins, which were soaking wet and almost see-through.

For the first time in ages, he looked more like David Beckham than a guy dressed in a way that makes you assume his parents still pay his phone bill.

Justin Bieber posted this image and everyone went crazy. Picture: Instagram/JustinBieber

The 30-year-old was lounging on a deck chair and wasn’t looking at the camera but rather looking down which was quite the moody vibe.

This is quite the change from the man who was spotted multiple times not just wearing clothes but doubling up and wearing two hats simultaneously.

The photos immediately went viral and fans were losing it.

“We’re so back,” one wrote.

“Oh my god,” another gasped.

“He is feeling himself lately, and I’m down bad,” someone joked.

“Isn’t he cold?” A sensible fan inquired.

“The man that you are,” another complimented.

It is a far cry from the fashion he has been rocking. Picture: Backgrid

He was seen carrying a little mug around. Picture: Backgrid

Bieber spent the bulk of last year routinely going viral not for his music or even personal life but for his increasingly bizarre outfits.

At one stage, he was seen wearing an Akubra and a red billowy shirt, the kind you expect a man to wear on the cover of a trashy romance novel.

He pulled that zany outfit together to wear to church, and he complimented this by wandering around with a ceramic mug.

The mug move was both very environmentally friendly and a bit weird. Wasn’t he worried he was going to break it?

On another outing, he was seen wearing tiny sunglasses, his trusty Akbura, and pants so low you could see most of his underwear — all the while clutching an energy drink.

He was very into giant shoes. Picture: Backgrid

He liked to mix outback chic with skate park cool. Picture: The Hollywood Curtain / BACKGRID

Bieber’s underwear being on display was very much a choice. It was serving skate park chic meets “I don’t care anymore” popstar.

The Akbura became a big fixture in his wardrobe in 2024, despite the fact that he isn’t a cowboy or at a tourist shop in Australia.

Otherwise, he was frequently seen in oversized sweatsuits with humongous shoes, which, in comparison to his more creative outfits, almost seemed normal.

There were also a few viral moments where he’d been seen out with his wife Hailey, who was always looking like a supermodel in a glam outfit, and in comparison, he’d be rocking the kind of outfit most of us wear when something’s gone wrong in our lives and we’re refusing to leave the house.

The 2024 fashion was a far cry from the old Bieber, who, back in 2015, was the face of Calvin Klein and was more in his clean-cut heart-throb stage.

Back then he into groomed hair, put-together outfits and sometimes even a snazzy jacket. He also certainly didn’t shy away from posting sexy photos online.

So Bieber’s moody half-naked Instagram post might be a sign that, to quote another complex Justin, Mr Timberlake, he is bringing sexy back for 2025.

Originally published as Justin Bieber photo suggests he could be ready for a rebrand