It Ends With Us star’s big move amid Blake Lively feud rumour

It Ends With Us star Justin Baldoni has taken decisive action amid reports of a major feud between himself and his co-star.

Justin Baldoni has reportedly enlisted the help of veteran PR crisis manager Melissa Nathan amid rumours of drama with the It Ends With Us cast, including co-star Blake Lively.

The actor and director recently hired Nathan’s firm, The Agency Group, which specialises in communications, reputation management and personal publicity, the Hollywood Reporter confirmed on Tuesday.

Reps for the Jane the Virgin star did not immediately respond to Page Six’s request for comment.

The news comes amid online speculation about a rift between Baldoni and Lively following his absence from several cast press events and group photos.

Sources previously told Page Six that they didn’t exactly see eye-to-eye on set and the director made the Gossip Girl star feel “uncomfortable” during filming.

Baldoni at the NYC premiere earlier this month. Picture: Cindy Ord/Getty Images

He and Lively are reportedly in the midst of a rift. Picture: Matrix

The two star in the film adaptation of Colleen Hoover’s 2016 novel, which tells the story of a toxic and abusive romance.

One industry source told us that Baldoni created an “extremely difficult” environment for the entire cast.

“It’s not just Blake,” an industry source said. “None of the cast enjoyed working with Justin. … They certainly didn’t talk to him at the premiere.”

Sources told the Hollywood Reporter that Baldoni, 40, and Lively, 36, clashed during the post-production stage after the actor asked Deadpool & Wolverine editor Shane Reid to develop a cut of the film.

However, it’s unclear whether Reid’s cut was used in the final version, which was credited to editors Oona Flaherty and Robb Sullivan.

Lively stars as Lily Bloom in the film.

A studio insider also told Page Six on Tuesday, “As a producer, Blake was given the opportunity to provide edits and feedback to the film. It’s completely normal for there to be multiple edits of a film.

“Sony went with the cut they deemed to be the best, and that was a cut that included Blake’s edits, and all parties were on board.”

It’s been reported that Baldoni will likely not return for a possible sequel despite his production company, Wayfarer Studios, owning the rights to Hoover’s 2022 follow-up novel, It Starts With Us.

In an interview with Entertainment Tonight last week, the actor said Lively would be better suited for the director gig on the second instalment.

“I think that there are better people for that one,” he told the outlet. “I think Blake Lively’s ready to direct, that’s what I think.”

This article originally appeared in Page Six and was reproduced with permission.

Originally published as It Ends With Us star’s big move amid Blake Lively feud rumour