Rob Kardashian, Blac Chyna: Break-up or publicity stunt?

ROB Kardashian and Blac Chyna appear to be headed for Splitsville after a major social media spat ... but it’s all a little fishy.

Rob Kardashian with Blac Chyna on her birthday.

IT appears there’s trouble in paradise for Rob Kardashian and Blac Chyna, with Rob deleting all mention of his pregnant fiance and unfollowing her from social media.

It’s just the latest explosive development in what’s so far been an action-packed relationship for the reality star and model; they got engaged and announced they were expecting a baby all within months of hooking up earlier this year.

While they’ve never shied away from documenting their union on social media, the pair has now gone silent on Instagram.

Over the weekend, Kardashian deleted all photos from his account and unfollowed Chyna — and she hasn’t posted anything at all since July 7.

Rob Kardashian has deleted all photos from his social media.

But as we all know, nothing’s ever as it seems when it comes to keeping up with the Kardashians. Considering the couple has been filming their spin-off reality show Rob & Chyna (airing later this year), many sharp-nosed fans are smelling a rat in the form of a publicity stunt.

Just last week, Chyna’s excited dad revealed the gender of their unborn baby, and gushed about how in love they are.

This may also be another one of Kardashians emotional social media purges — he’s already deleted all photos from his account several times, and has actually wiped all trace of Chyna before.

Last time, he used social media to elaborate on the shock move.

“Chy and I are not broken up we just feel like it would be a lot healthier for our relationship if we kept a lot more to ourselves,” he wrote.

“It’s impossible to have a positive relationship with so much negativity from the media and outsiders and we would appreciate it if everyone respects that.”

Or maybe it’s just simply that the thrill of revenge has worn off for Kardashian and Chyna (the pair caused serious family turmoil after they got together, with Chyna’s ex Tyga already dating Kylie Jenner.)

Whatever’s going on, there’s no doubt this family knows how to build suspense.

Originally published as Rob Kardashian, Blac Chyna: Break-up or publicity stunt?