‘We voluntarily proposed conditions … to ensure the products risky drinkers prefer were either not sold at all’: Endeavour Drinks managing director

THE Dan Murphy’s voluntary minimum floor price is more per standard drink than the base price set by the NT Government

THE Dan Murphy’s voluntary minimum floor price is at least 5 cents more per standard drink than the base price set by the NT government.

Under Dan Murphy’s minimum unit prices (MUP), beer and glassed spirits will cost a minimum of $1.35 per standard drink, and wine and fortified wine a minimum of $1.40, compared to the $1.30 MUP implemented by the Northern Territory government. Endeavour Drinks managing director Steve Donohue said implementing a voluntary MUP meant the outlet wouldn’t become a hot spot for people to find cheap booze.

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“We voluntarily proposed conditions such as limiting what products we range and a higher MUP, to ensure the products risky drinkers prefer were either not sold at all, or were more expensive than other outlets,” he said.

“The voluntary and mandatory conditions means that Dan Murphy’s Darwin won’t be a preferred shop for people from the nearby dry communities.

“We aren’t closest, we have a higher MUP, we don’t stock products risky drinkers prefer, and we will ask where you are consuming to check you are not from a dry community or consuming in public.”

The controversial Dan Murphy’s application granted by Director of Liquor Licensing Philip Timney on Friday also included several conditions to ensure the store was established in a safe manner and would minimise the risk of harm to the neighbouring Bagot community, which opposed the application.

It includes purchasers needing a legitimate residence at which to consume liquor.

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“One of the conditions is that every customer must have ‘a legitimate address to consume the liquor’,” Mr Donohue said. “This condition will mean that we will not be selling alcohol if we believe it is to be consumed in public or taken into a dry community.”

The store’s range will also be restricted, meaning while it will offer a greater selection of alcohol, it wouldn’t include in its range high alcohol cider or high strength RTD drinks, and would be skewed towards premium wine.